Redken Announces New Brand Muse Amber Le Bon

Redken 5th Avenue recently announced that model, DJ, and trendsetter Amber Le Bon will serve as the haircare company's latest brand muse. Le Bon joins an elite collective of Redken muses and trend creators, including models Lea T and Soo Joo Park, renowned hairstylist and fashion industry legend Guido, and celebrity haircolorist Tracey Cunningham.

Amber is the daughter of Duran Duran’s Simon Le Bon and supermodel Yasmin Le Bon. Known for her amazing fashion sense, trendsetting hair and spot-on musical taste, Amber has DJ’d for Victoria's Secret, Gucci, the British Fashion Council Awards and many other Fashion Week events. She has appeared in Vogue, Harper’s Bazaar, Purple Fashion, Tatler, W, Vogue Brazil, and Vogue Spain.
 
"Amber’s amazing style and incredible energy make her a perfect fit for Redken,” says Leslie Marino, General Manager, Redken US. "She’s a fearless fashionista who’s not afraid to change her hair and try new styles and colors.”
 
Says Amber, “It's so exciting to be Redken’s new muse! I love having healthy hair, but I also love playing with my color, so it's important to have a really great colorist and the best products. Redken was so fun to work with and I had the best time shooting!”
 
Amber Le Bon will make her Redken 5th Avenue debut in August 2015, appearing in a print and digital campaign for Sombre Haircolor. Amber’s hair was colored by Redken Artist Sean Godard using Redken’s professional Chromatics and Shades EQ haircolor formulas.
 
Follow @Redken5thAve and @amberlebonofficial for more to come!

[Image courtesy of 24 Seven Inc.]

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