John Paul Mitchell Systems (JPMS) has introduced Paul Mitchell Clean Beauty. The Clean Beauty line is handcrafted with ethically sourced botanicals and innovative bio-based plastic packaging. Botanical ingredients used in the line are sourced from a biodynamic open lab farm in Tuscany, Italy.
JPMS is a leading global manufacturer of professional hair care including the Paul Mitchell brand.
Paul Mitchell Clean Beauty features cruelty-free, vegan formulas made with organic botanicals and does not include any parabens, sulfates, phthalates, DEA or mineral oils. The line is inspired by the philosophy of natural skincare.
In four solution-based categories—Everyday, Hydrate, Smooth and Repair—Paul Mitchell’s newest line offers clean options fit for every guest’s needs.
"The launch of Paul Mitchell Clean Beauty is our commitment to innovating hair care in a more sustainable way for future generations,” shares Michaeline DeJoria, vice chairman of JPMS.
Paul Mitchell Clean Beauty will be available online today, October 19, 2020, and in stores and salons nationwide on November 1, 2020.