Reuben Carranza was just appointed the president of Olaplex after more than three decades of experience and expertise in growing beauty businesses. In this podcast, Reuben shares his thoughts about his new role. He also stresses the importance of the professional license that industry professionals worked hard to earn and need to protect. As Chairman of the Board for the Professional Beauty Association, Reuben provides insight and advice about how important it is to get involved and active in growing as beauty professionals and some immediate steps we all should take to make things happen.
