In this episode of Pro Beauty Talks, Cory Couts, Global President for Kao Salon Division, shares details about the acquisition of Oribe Hair Care by KAO USA. Oribe was acquired late in 2017 after a long-standing alliance between the two companies. KAO is known as a global powerhouse whose US brand portfolio includes Goldwell and KMS. Oribe Hair Care enjoys prestige positioning in the professional salon industry and is recognized for its innovative formulations, top performing products, winning packaging and unparalleled education. Daniel Kaner was appointed president of the company and was one of the original founders of Oribe. Couts shares information about the genesis of the purchase, the importance of mutual trust in business relationships, and why Oribe and Kao is a great strategic partnership.
