Watching Patricia Nikole, known by her handle @paintedhair on Instagram, is addictive as it is informative. Many stylists have been known to drool as they watch her balayage brilliantly and comb toner through her client's hair, and even gasp out loud when they see the final reveal. So it's no wonder that Wella Professionals is thrilled to add her to their team as brand ambassador.
Nikole, a skilled colorist and self-made entrepreneur who built a reputation for her signature "painted hair" blends and natural looks, has risen as one of the world's most prominent hair artists on social media. Her education programs have significantly impacted the industry, and she's grown an impressive 922K+ devoted follower fan base on Instagram.
"Color and education are my shared passions with Wella Professionals," says Nikole. "I am honored to collaborate with this iconic brand in its creative direction and to inspire and support a new generation of hairdressers to thrive in this wonderful industry of ours."
In her new role, she will exclusively collaborate with Wella Professionals across areas including content creation, digital transformation, creative collaboration, product co-creation, color techniques, education innovation and influencer marketing. She will also create inspirational looks and serve as spokesperson for the brand.
Nikole is a credited color master who values the importance of a strong technical understanding of the way color works with hair. A seasoned pro known for pushing the boundaries of hair color without compromising the result, she thrives giving everyday women beautiful transformations that help boost their confidence.
Born in Sacramento, Nikole is also a mother of three who is raising a family on her own, successfully balancing and nurturing the growth of her personal life and her career.
"My career has been nothing short of a dream since those early years, and now partnering with Wella Professionals marks my biggest professional achievement to date," she says. “I am a strong believer in ‘paying it forward’ and I will use this opportunity to collaborate with Wella Professionals in the coming years to give back to this beloved industry of ours.”
Carole Protat, senior director of education said, “Patricia’s personal and professional accomplishments are nothing short of exceptional. We’re very proud to attract new talent of her caliber. She perfectly exemplifies the future of our industry and her story is a true inspiration for an upcoming generation of hairdressers.”
