Eugene Souleiman, Global Creative Director for Wella Professionals created a sixties inspired bad girl look at the Peter Som A/W’14 show. This look also incorporated a harmonious blend of colored extensions created by Wella Professionals Top Artist, Alexandra Matiz.
Inspiration:
For Fall 2014, Peter describes the collection as “tailored silhouettes with a sixties Parisian vibe that gives way to feminine Moroccan-inspired flou.” According to the designer, “The collection is all about giving a nod to the sixties while organically transitioning to a more Bohemian feel. The overall theme reflects a twist on his feminine, romantic woman by exuding a more free-spirited glamour.”
Peter Som’s style aesthetic is well-known as classic clothing, with an eclectic twist – retro meets modern bohemian. [pagebreak]
The Look: Classically Cool
Peter describes the beauty and hair look as very natural, noting, “like it’s a part of the model.” Parisian chic, with fresh desirability highlighted by hints of monochromatic accent colors create a multidimensional sophistication. For Eugene Souleiman, “this girl projects a current take on traditional desirability – she has a bad girl feeling to her.” Inspired by pairing the sixties with present-day, these are the alluring, edgier girls who are naturally fascinated by their rawness and free spirit. The hair is styled to look ruffled in texture, unintentionally masculine, with intermittent streaks of subtle hued extensions shaping the face and amplifying the roughness of the look. [pagebreak]
Haircolor:
Wella Professionals Top Artist, Alex Matiz of NYC’s Muze Salon, chose a haircolor palette inspired by a 2014 Wella trend that symbolizes a harmonious coexistence of nature and technology through a palette of cool, washed tones. This trend is about color that has a very soft and highly understandable personality – reconnecting to a more grounded wellbeing. Evolving past color trends of vibrant, bold colors initiates a tranquil transition to worn-in, washed corals. Alex crafted custom colored natural hair extensions, first prepping them withWella Professionals Oil Reflections to lock in shine and moisture. She then colored the extensions using shades from Wella Professionals Illumina Color’s NEW Naturals Collection to achieve cool golden tones with hints of lilac. Illumina Color allowed Alex the benefits of a permanent color that delivers translucent, luminous results while protecting hair health.
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Get the Look:
- Wash and condition hair using Wella Professionals Brilliance Shampoo, Conditioner, and Treatment to preserve the brilliant shade and shine of color-treated hair.
- Blow dry hair using a round brush creating natural volume and a gentle curl at the tips.
- Spray Wella Professionals Ocean Spritz Beach Texture Spray on to the surface of the hair-- this helps to create matte texture and showcase a disarranged shape.
- Create a semi-part in side of hair and insert extension pieces throughout for desired amount of color.
- Blow dry lightly focusing on the roots for extra lift, then brush through and shake hair out naturally.
- Use fingertips to massage roots, this creates a light imperfect roughness almost as if it had been lightly teased.
- To create more volume and texture, lift random sections of the hair, and spray with Wella Professionals Stay Essential Finishing Spray.
Credit Info:
Hair Styling by: Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling
Haircolor by: Alexandra Matiz, Wella Professionals Top Artist
Products:
- Wella Professionals Oil Reflections
- Wella Professionals ILLUMINA Color, NEW NATURALS Collection (launched in-salons January 2014)
- Wella Professionals Brilliance Shampoo, Conditioner, Treatment
- Wella Professionals Ocean Spritz
- Wella Professionals Stay Essential Finishing Spray
[Images courtesy of Wella Professionals]
