Larisa Love (@larisadoll) and Joico (@joico) announced that Love has been named Exclusive Ambassador for the brand, which will encompass its care, styling and color lines. Love, known in part for her transformative hair color videos on Instagram, has long been impressed with Joico’s color and even took it on as her main color line for her eponymous salon in Studio City, California.
“When I’m looking for companies and brands to partner with I look for authenticity, and not just in the products but the people behind it all. That’s why I fell in love with Joico,” says Love, who was formerly a Brand Ambassador for CosmoProf. “[Joico puts] so much passion into everything they do with clients and stylists in mind. Their colors are true-tone, and my clients love the healthy and shiny results. I’m really excited to start this next step in my journey.”
The exclusive brand ambassadorship will see Love creating new and fresh content, crafting color techniques and formulas, and collaborating on education curriculums for the JoiColor System of healthy professional hair color—not to mention helping the brand test and develop new products. Expect everything from easy and digestible videos on new techniques to longer-form education videos from on stage at major shows to Facebook Lives at her salon. But first, Joico is taking Love for a visit across the pond later this month, where she will do a full show and media tour with stops in London, Oslo and Frankfurt, Germany.
“We’re very excited about our partnership with Larisa for Joico’s JoiColor system,” says Valerie Robinett, Senior Director, Communications and Digital Marketing for Joico.“She’s perfectly suited for our brands and will not only be a great representative for our joi-ful and healthy color and care, but even amid all of the popularity and attention she’s had, she has so much more to show the world and Joico will help her do that.She’s been an amazing collaborator for us, doing color technique videos and being part our first ever Joico Global Destination Education and we’re thrilled she on board with us—it’s full-throttle now!”