The Wella family of brands (Wella Professionals, Sebastian Professional and Nioxin) are launching a #AmplifyDiverseHair campaign during National Diversity Week (October 4—October 10) to spotlight the skills and creativity of diverse hairstylists throughout the U.S. 
Wella is challenging the stylist community to use the hashtag #AmplifyDiverseHair and share the work of diverse stylists on Instagram. The goal is to raise more awareness for the issue and to break down walls that keep the industry segregated, because everyone can benefit from diverse perspectives!
