Matrix Destination 2020 with a Surprise Guest

Matrix 2020 Laverne Cox

Matrix 2020 Group Photo

Recently more than 2,000 hair pros made their way to the Rosen Shingle Creek Resort and Spa in Orlando, Florida, to be part of Matrix Destination, the brand’s educational and inspirational event. Special guest Laverne Cox, a Matrix Total Results partner and Emmy-nominated actress, kicked off the training event with a main stage opening show and participated in a discussion with Tabetha Coffey. Fun fact: Matrix artistic director Michelle O'Connor and Matrix celebrity colorist George Papanikolas were responsible for Cox’s Destination hair looks. Cox sported a wide range of Bellami wigs with different hues created with Matrix SOCOLOR and SOCOLOR CULT hair color. The various textures were maintained with Matrix’s Total Results styling products, including the Length Goals collection for wigs, extensions and hairpieces.

The Matrix Destination 2020 ethos “Live Your Color” celebrated creativity and community throughout the event, but nowhere was it more evident than during the opening presentation on January 19 as every member of the Matrix artistic director team and guest artists shared video messages and presented their work. Models represented a full range of ages, sizes, ethnicities and genders, keeping with the company’s belief that Matrix is a place where everyone is welcome.

The following morning, Cox joined Matrix global business ambassador Tabatha Coffey in the opening session discussion, “Coffee with Coffey.” The pair discussed Cox’s journey and how she overcame adversity to break barriers and open doors for other artists and creatives. “In 2012, I was facing eviction and a few months later I started filming Orange is the New Black,” Cox said. “The lesson for me and for all artists is to continue doing what you love with every inch of your being and maybe things will work out.”

Tabetha Coffey And Laverne Cox

Together, the pair represented Matrix’s belief in empowerment and the important role that beauty plays in building confidence. “I connected with Matrix because Matrix is about everyone being invited to the table, no matter who you are or what kind of hair you have,” Cox said. “I think when it comes to hair and beauty, everyone should be represented. I’ve met stylists here from all over the country. The energy here is really special.”

Cox and Coffey agreed that one of the challenges most artists face is changing negative thoughts that hold them back. “We say things to ourselves we would never say to our child or best friend,” Coffey noted. Agreed Cox, “We must learn to say nurturing, empowering things to that child inside of each of us every day, get out of our own way and understand that our thoughts create our lives.”

Cox and Coffey also spoke on beauty and glamour—topics near and dear to both. “Fashion and beauty have always been my way of showing the world who I am,” Cox revealed. “Today I work with incredible hair and makeup artists who come with creative ideas and the skill sets to back them up, and we play. That’s what everyone at Matrix does for their clients.”

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