Measured Innovation

Contact

https://measuredinnovation.com/

Phone:(201) 232-2477

About Measured Innovation

We help clients with product development, innovation management, product claims substantiation strategies, technical communications and project management.

Nutrafol Product Collection Read The Label Nov

Read the Label: Nutrafol Supplements, Women's Root Purifier Shampoo and Men's Active Cleanse Scalp Shampoo + Conditioner

Read the Label, by Marc de Mul, Ph.D., of Measured Innovation, is a column reviewing new and trending cosmetic products, including their ingredient choices and label claims. Featured here are Nutrafol's supplements and men's/women's shampoo products.

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Read the Label: L’Occitane Almond Shower Oil Refill

Our Read the Label, written by Marc de Mul, Ph.D., of Measured Innovation, reviews new and trending cosmetic products, emphasizing their ingredient choices, sustainability and label claims. Featured here is L’Occitane's Almond Shower Oil Refill.

*Depiction only; not the actual product

Read the Label: ROC Multi Correxion Revive + Glow Moisturizer

This moisturizer earned top honors in the Good Housekeeping Beauty Awards in 2024. On the label, it claims to instantly brighten and plump the skin and deliver 24-hr hydration. Here, industry expert Marc de Mul reviews the ingredients and claims.

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Scaling Bio-based Innovation: How Startups are Commercializing Next-Gen Cosmetic Ingredients

The present article reviews several emerging bio-based ingredient innovations, including their chemistries, limitations and applications. It especially focuses on novel biosurfactants and bio-based emollients and oils.

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Startup Solutions: A Survey of Green and Sustainable Innovations

Today is perhaps the most active time in decades for startup firms focused on natural (non-synthetic) and sustainable materials, replacement ingredients, green chemistry and fermentation technologies. This paper surveys several of them.