Euromonitor

Contact

122 S. Michigan Ave., #810

Chicago, IL 60603

US

[email protected]

http://www.euromonitor.com

Phone:1-312-922-1115

Toll Free:1-800-577-3876

Fax:1-312-922-1157

Business Offerings

Marketing and Brand Management Services(Consultants)

Premiumization was one of the 10 megatrends shaping consumer habits over the last year. which has resulted in greater consumer interest in beauty tech.

What’s Driving the Beauty Device Boom?

How new beauty tech devices can allow for more sophisticated personalization for consumers as the demand for salon results at home continues to increase.

Because consumers with curly/coily/Afro-textured hair tend to seek out products specific to their hair type, the past few years have seen the debut of new brands exclusively for curly hair.

Curls Take Center Stage: Top Innovation Trends in Natural Hair Textures

Curly hair prevalence is on the rise among younger consumers, driving new innovation in hair care product launches, per recent Euromonitor International data.

More consumers are choosing facial moisturizers that contain SPFs, as they are seen as an affordable substitute for sun protection for consumers who wish to simplify their beauty routines and reduce their discretionary spending.

Skin Health & Sun Care 2025 Playbook

Data from Euromonitor's AI-powered platform that measures the incidence of new launches at online retailers reveals innovation in proactive skin care and multifunctional sun care are helping drive product launches and trends in the industry.

Today, consumers are integrating more complexity into their routines, driven by both established preferences and emerging trends, expanding the frontier of traditionally consumed products.

How to Capitalize on Hair Care’s Premiumization: 2025 Strategies

The recent expansion of e-commerce has brought professional-grade and performance-oriented products within easy reach of consumers, spurring a wave of premiumization.

According to Euromonitor, 46% of U.S. consumers cite moderate or extreme concern over their skin health in 2024, up from 38% in 2023.

Skin Care Brands Are Racing to Join the Dermocosmetics Movement

U.S. consumers are becoming more sophisticated and savvier, increasingly searching for, and by, desired ingredients, claims and/or positioning to find the most efficacious, personalized, and safe beauty routine. What that means for skin care brands.

Female and male consumers differ in desired functional demands in fragrances, while personalization remains popular among younger generations.

Unlocking Fragrance Consumer Trends in Western Europe

A deep dive into consumer preferences in fragrance purchases highlighted notable distinctions in how men and women prioritize specific functional details.