Takasago Intl Corp USA

The forces reshaping the region include the global rise of Gulf-born fragrance brands and the growing influence of Arabian perfumery.

The GCC’s Beauty Boom Is Going Global

"he UAE is now among the world's top 10 perfume exporters, with exports up nearly seven fold in a decade on UN trade data..."

'Japan offers an extraordinary cultural vocabulary that remains largely untapped globally,' says Joseph Lattarulo, senior vice president and general manager at Takasago. 'Sacred woods from legendary forests. Tea rituals from Japan to China. Traditional gastronomy. Seasonality. Architecture. Craftsmanship. Thousands of emotional stories waiting to become fragrances.'

Takasago Partners With Handcraft to Create the Scent of Global J-Pop

J-Pop gets a scent identity as fragrance meets global music culture innovation.

'Looking ahead, Takasago’s 'Technology for the Future' will drive innovation and strengthen our position in the flavor industry,' says Satoshi Masumura, chairman and CEO of Takasago.

Beyond Taste Q&A: How Takasago Is Redefining Flavor Innovation Through Technology and Sustainability

From AI to upcycled ingredients: Takasago's approach to reinventing how the world tastes.

Mizuno said he intends to build on the management foundation established under Masumura while treating changes in the global business environment as opportunities for growth.

Takasago Names Naoki Mizuno President & COO as Vision 2040 Push Accelerates

His appointment comes as the company prepares to complete the final year of its NGP-2 medium-term management plan.

Satoshi Masamura, president and CEO, Takasago

Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion

Takasago 2023 Leaders & Newsmakers

Takasago president and CEO Satoshi Masumura speaks to how recent trends and obstacles inform the company’s latest developments and strategies in this year’s Leaders & Newsmakers issue.