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Wella Professionals

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Hair Color 101: The Ammonia Factor

Wella Professionals' Tiziana Monaco discusses the truth behind ammonia and why it is used in color processing.

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Wella Professionals Announces Scholarship Contest for Black Stylists

Wella Professionals is celebrating Black History Month with an education-based scholarship contest.

[GIVEAWAY] Corrective Color Toolbox: Must-Have for Color Transformations

[GIVEAWAY] Corrective Color Toolbox: Must-Have for Color Transformations

Malibu C’s Corrective Color Toolbox contains everything you need for jaw-dropping color transformations and seemingly difficult color corrections, making it a must-have tool for stylists.

Wella ILLUMINA Color Model

How-To: Golden Blonde by Wella Professionals

Learn how to get this golden blonde look with the newest Illumina shades from Wella Professionals.

Amy McManus Joins Wella Professionals

We chat with Amy McManus, balayage expert, to learn about her new role as Wella brand ambassador.

Photo by SWAG Style on Unsplash

2021 Forecast: Top Hair Color Trends

Wella colorcharm has released its first-ever “What’s Trending in Hair Color” report, which reveals the latest hair color behaviors and the most-desired trends among American women.

Sara Tomich Wella

Sara Tomich on How Wella Professionals Can Support Your Learning Journey

Become a Master of Color at The Wella Studios

Testing Sponsored Page for Wella