ProRituals by Jingles announced today several recent and upcoming changes to the professional salon line, including new products, new packaging, and a major focus on education. All changes reflect the brand’s motto: Inspired by Nature, Driven by Fashion. New products are launching this fall, with the rest of the packaging changes starting in 4th quarter 2013 and into 2014.
ioner bottles were updated from 8oz to 12oz size, and were switched to a soft-touch plastic to make the bottles easier to squeeze. The color tubes are also changing from brown to cream, giving the entire range a lighter feel. The color formula has been updated, utilizing new technology to promote unsurpassed grey & white coverage. The new dye technology includes smaller penetrating dye pigments, ammonia scent absorption, and five essential herbs to nourish the hair.
In hand with the new color formula technology are two brand new products to the wet line, focused on texture. The first product, launched August 2013, is Volume & Texture Foam—a mousse-like consistency to give hair that fresh from the ocean look. The formula includes repairing proteins and rich botanicals such as bamboo, hydrolyzed quinoa, and sea salt (pH level 5.5-6). The second new product, launching September 2013, is the Matte Texture Paste. This medium hold paste will texturize and thicken hair, best for short hair 1-3 inches (pH level 6.5-7.5).
The final major change from ProRituals is the increased push in education, thanks to the brand new ProRituals Salon and Academy in San Diego, California. The dedicated classroom & salon space allows for the brand to host events for educators and stylists from across the industry. ProRituals will be offering a special intensive 2 Day course every month, focused on cutting & coloring, great for salon professionals looking for the full ProRituals experience. This focus on education stems from the brand’s history—ProRituals started as the European line Jingles. The brand was changed to ProRituals by Jingles in 2010 and formulas were given an ‘eco’ makeover, but the belief in education has stayed the same throughout all brand changes.
For more information about the brand, please visit www.prorituals.com.