Hair Styles VIDEO: Wella Professionals Unveils Illumina Color

Wella Professionals unveils its biggest innovation in over 20 years, Illumina Color, available January 2013! Hear what P&G Salon Professional Creative Director Fabio Sementilli has to say about the benefits of Illumina Color:

Wella Professionals Artist and Educator Dean Roybal shares the steps for achieving these gorgeous transformations using Illumina Color.

Redhead:Equal Part Illumina Color 7/43 + 9/60 at new growth
20 Vol at new growth
30 Vol at ends

Blonde:Illumina Color Formula 10/36 + 20 Vol at new growth
Blondor to do Balayage pieces
Illumina 10/36 + Surface Conditioner + 1.9 Developer

Brunette:Illumina Color 5/35 + 20 Vol at new growth
End alternated with 7/35 + 30 Vol

Illumina Color will be available January 2013!  Visit for more information.

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