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Gen Art partnered with Moroccanoil to present its annual Fresh Faces in Fashion Show in Los Angeles at Vibiana on October 22. Fresh Faces in Fashion LA follows on the heels of Gen Art’s return to NY Fashion Week with a line-up of some of the Western Region’s best emerging design talent.

This year’s Fresh Faces Los Angeles program featured Spring 2012 collections from women’s ready-to-wear designers 71 STANTON, Dear Creatures, Funktional, ODYLYNE, Stand and Deliver, swimwear designer, We Are Handsome and menswear designer CHAMBERS. Accessory designers IMAN TOLOUI, Plomo, Sticks & Stones and TOMTOM will be showcased in an installation format. Gen Art is responsible for the debut of such talent as Zac Posen, Rodarte, Phillip Lim, Rebecca Taylor, Tarina Tarantino, Lulu Frost and Raquel Allegra. Several Gen Art alumni have gone on to win the coveted CFDA emerging designer award and won the Emmy Award nominated “Project Runway” after their debut with Gen Art.

Moroccanoil presented the Gen Art Fresh Faces Los Angeles show. They will also present the 2012 Gen Art Fresh Faces in Fashion shows in both New York and Los Angeles to take place in September and October of next year. As the exclusive hair partner Moroccanoil will work closely with the designers to create their runway looks.

“Moroccanoil is pleased to sponsor the Fresh Faces in Fashion Los Angeles presentation,” said Carmen Tal, Co-Founder of Moroccanoil. “The worlds of fashion and beauty are closely entwined, and we especially value the inspiration and creativity of young designers. Luxury Moroccanoil professional argan oil-infused products are used by stylists at leading runway shows around the world, and we are especially delighted to support the talented designers showcased at this event.”

“We are thrilled to be bringing Fresh Faces in Fashion back to LA Fashion Week with an exceptionally talented designer line-up ready to showcase their spring 2012 collections,” said Elizabeth Shaffer, co-president of Gen Art. “We’re equally excited to be collaborating with Moroccanoil, a brand that truly understands what it means to be progressive - not only with their products - but in their support of emerging designers. So much of what distinguishes a designer is found in the details of their work and the entire look they send down the runway. From the clothes, to the styling, to the make-up and hair - these designers have to be on the cutting-edge of fashion.”
 

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