Get the Look: French Coffee House Texture by Geneva Cowan

French Coffee House Texture

If there was any one trend to dominate this year's Spring/Summer 2016 runways at Fashion Week, it was individuality. Natural beauty isn't just a trend, however; enhancing your client's individually gorgeous hair is one way to set her apart - and offer a nearly endless array of styles. And what better way to highlight individuality than texture? From smooth and sleek, to frizzy and puffy, to lazy curls or defined curls, pumping up your client's texture is sure to help her stand out.

Geneva Cowan, Artistic Director for Sam Villa, is all about multiple textures. “Texture is what gives a look individuality, whether it’s natural or artificial, it’s that 'je ne sais quoi' that makes it special. I’ve been into building on natural texture lately, working with naturally curly hair and adding a foundation and volume to give it multiple finishes,” she says. Below, Cowan shares her how-to for creating a look that's reminiscent of 1970’s French coffee house - full of volume and texture.

Get the Look:
Apply Redken guts 10 and blow dry with a Sam Villa Professional Ionic Blow Dryer and Sam Villa 1” Thermal Brush to build volume and a strong foundation.
Roll a section of hair around a Sam Villa Tail Comb twice and then compress it with the Sam Villa Sleekr flat iron to set the curl.
Let cool and unwind hair. Repeat on desired sections.
Separate curl with fingers and finish with Redken control addict 28.

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