As Halloween approaches, you might find that not only are your specialty lash appointments ramping up, but there’s also an increase in calls for professional makeup services—particularly for spooky makeovers. Creating a special menu of looks (think: majestic mermaid lashes + scales or a vampire vixen) and marketing them to existing and potential clients will help put more bodies in your seats come October. But don’t just reuse the regular old Halloween makeups of past; instead, take a fashion-forward approach with inspiration drawn from the Fall 2018 catwalks where a surprising number of wacky-chic face designs stole the shows. From the Fifth Element’s campy space girl Leeloo at the Jeremy Scott show to atomic aliens at Moschino to a three-eyed babe at Gucci, fantastic—yet extremely fashionable—beauty lends face-style stimulus for the truly inventive. Our favorite: glitter-coated complexions at Giambattista Valli—a dazzling design that you can easily replicate for a variety of costumes: unicorns, mermaids, intergalactic disco divas and more!
[Images: Getty Images]