Intense Lift uses a breakthrough lower-ammonia*, bleach-free lifting technology to dramatically lighten even the darkest hair. It lightens up to 4 levels in one step, while depositing reflective color without brassiness. The formulas are designed for dark, virgin hair only, and are not recommended for previously colored, bleached, relaxed or predominantly gray hair.
Intense Lift is available in 8 anti-brass shades that make a bold statement with the most vividly vibrant reds and violets and the coolest ash tones available:
For darkest hair (levels 1-3):
• Medium Cool Brown • Medium Intense Red • Medium Intense Red-Violet • Medium Intense Violet • Medium Intense Blue-Violet
For dark hair (levels 3-4):
• Light Cool Brown • Dark Cool Blonde • Light Intense Red
Each shade is loaded with damage-fighting Arginine to help strengthen against breakage. They’re also packed with hair and scalp nourishing Vitamin E, and all the signature benefits of AGEbeautiful to fight all 5 signs of aging hair. This permanent liqui-crème formula is suitable for bowl and brush or bottle application, and has a simple 1:2 mixing ratio with 30-volume developer. Unlike traditional haircolor, apply Intense Lift to lengths and ends first (process 15 minutes), then apply to roots (30 minutes). Total processing time 45 minutes.
Leave aging hair in the dark and embrace the light with AGEbeautiful Intense Lift, available at Sally Beauty stores nationwide.
*Vs. AGEbeautiful High Lift shades.
[Images courtesy of Zotos]
