The NPD Group

Last year, brick-and-mortar stores accounted for 80% of fragrance sales revenue for Valentine’s Day, NPD projects that this channel will continue to be most important in the week ahead.

US Prestige Fragrance Sales Projections for Valentine's Day 2023

In 2022, prestige fragrance sales in the two weeks leading up to Valentine’s Day reached nearly $270 million, growing by 24% versus 2021.

In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.

NPD Finds 70% of Makeup Users are Back to Pre-pandemic Routines

In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.

For consumers, makeup is about joy and confidence; photo by Tani Olorunyomi at Unsplash.

Makeup Outpacing Growth in All Prestige Categories

Lipstick has rebounded amid a loosening of mask mandates.

Lipstick is Back!

The sector took a hit amid mask mandates throughout the pandemic; now, however, loosened rules and more away-from-home activities have made lipstick a popular item.

Per an official announcement, 'The combination [of NPD and IRI] will create a leading global technology, analytics and data provider that offers clients a view of total retail purchasing and consumption trends powered by advanced, predictive analytics on the industry-leading IRI Liquid Data technology platform.'

IRI and The NPD Group to Merge

Kirk Perry, president and CEO of IRI, said, “This combination is a win for IRI, NPD, our clients and our teams as we bring together two industry leaders to offer a total store view."

More than 50% of hair product consumers say they stick with products that work, while 49% are willing to pay more for them.

2022 Prestige Hair Care Sales Will Grow 15%: NPD Forecast

Categories that will benefit moving forward include hair and scalp treatments, relaxers, chemical straighteners, hair gummies and vitamins, per a new NPD report.