BoulevardArticles & NewsBusinessBoulevard Launches Last Client of the Day, a New Podcast for the Modern Self-Care Business OwnerThe first season of the podcast features top industry experts and entrepreneurs who are overcoming challenges and redefining the business of beauty, wellness and self-care.HomeBoulevard Adds Text Marketing SMS Campaigns to Client Experience PlatformText marketing with Boulevard enables self-care businesses to reach clients through highly targeted SMS campaigns executed directly within the Boulevard platform.Home4 Big-Picture Issues Bubbling Under the Surface for Salon OwnersRachel Daily, co-owner of ‘Cure Studios and senior product manager with Boulevard, breaks down four issues salon owners need to plan for.NewsBoulevard Report Reveals Top-Performing Salons Retain 56 Percent More First-Time Visitors Than AverageCustomer data analysis shows clients who book first appointment online are twice as likely to return for subsequent visits.NewsBoulevard and the Professional Beauty Association Partner to Push for Extension of FICA Tax Tip Credit to Self-Care BusinessesBoulevard and the Professional Beauty Association announce joint fundraising initiative to help pass bipartisan tax legislation in support of continued growth and investment in the beauty industry.Home5 Keys to Delivering a Great MedSpa ExperienceA great medspa experience starts long before (and lasts long after) treatment.