HCD Research

A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.

The Emotion Paradox in Product Testing: A Commentary

A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.