Maybelline New YorkArticles & NewsHomeMaybelline’s Sky High Mascara Success Owed To Social Media Influencer PowerMaybelline’s viral Lash Sensational Sky High Mascara boosted the brand’s media mentions by 124% over the past year, according to a new report by media intelligence consultancy CARMA.HomeMaybelline Launches Loyalty ProgramThe program offers a free Lasting Fix Setting Spray as well as product coupons, when signing up.