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John Wright

Articles & News
β-Ionone can be used in a number of dark berry and fruit flavors such as blackberry and plum.
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β-Ionone in Berry, Orchard, Tropical and Other Flavors
β-Ionone has a softer profile than α-ionone, which allows for slightly higher levels of use.
Jan 1st, 2021
Violet flavors are not exactly popular in the United States, but have a certain following in Europe.
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Flavor Bites: α-Ionone
α-Ionone has a clean floral violet note, perhaps with a faint powdery nuance.
Nov 30th, 2020
p-Methoxybenzaldehyde is the key odor component of the flower of the hawthorn bush, a common hedging plant in the United Kingdom.
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Flavor Bites: p-Methoxybenzaldehyde
The profile of p-methoxybenzaldehyde is deep and sweet rather than floral and fragrant, making it useful in many flavors, especially in the brown and fruit categories.
Oct 1st, 2020
Ethyl propionate can be used in a wide range of fruit flavors.
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Flavor Bites: Ethyl propionate
Ethyl propionate can be used successfully at lower levels in many flavor categories.
Sep 1st, 2020
Cedar and sandalwood’s relative importance in fragrance creation unfortunately means that they can sometimes be overlooked in flavor compositions.
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Flavor Bites: Two Woody WONF Ingredients
The key alcohols underlying both cedar and sandalwood notes in nature have a powerful impact but also enjoy exceptional substantivity.
Aug 3rd, 2020
The character of raspberry ketone is fruity, with an obvious raspberry note. It blends harmoniously with vanillin and maltol and all the many members of their odor families.
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Flavor Bites:4-(P-Hydroxyphenyl)-2-butanone
Raspberry ketone’s popularity may lie in the fact that it forms especially harmonious odor and taste mixtures with vanilla, candy and balsamic notes, which opens up a wide range of options.
Jul 1st, 2020
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