Praan Naturals (Natural Sourcing)
We are excited to announce the birth of Praan Naturals as Natural Sourcing’s new brand for our ethically sourced range of certified organic and natural conventional ingredients for personal care, cosmetic, fragrance & perfumery, spa, massage and aromatherapy applications.
We chose the Sanskrit word Praan or prana, meaning vital life force, to celebrate our recognition of the interconnectedness of all that is and our passion for natural botanicals and their healing influence within every element of our lives. Our new name not only conveys our personality more accurately, but it honours our ever-growing commitment towards ecologically sound and sustainable business practices. We believe that our choices - and yours - impact every inch of this living planet. By continuing to support like-minded conscious brands, manufacturers and artisans who choose quality and sustainability over profit, we pursue our dream of protecting all life and healing our planet - together.
As Praan Naturals, we will continue to offer the finest ingredients from responsible growers, distillers and manufacturers across the globe as we focus on increasing our knowledge about high quality plant and mineral-based ingredients. And while our name may have changed, our mission remains the same - to delight in the nourishing ingredients nature has gifted us and to make conscious choices that improve the wellbeing of our planet and our people. We are deeply grateful to our customers, our suppliers, our employees and to all of our families for their support in this mission.