Cosmoprof North America announced it will launch DISCOVER GREEN, a new special area for companies dedicated to green, eco-friendly, clean, organic, and/or natural products in beauty, at its upcoming annual event, scheduled to take place July 24-26, 2016 at Mandalay Bay Convention Center in Las Vegas. The decision to include a new “green” section comes on the heels of increased consumer awareness of the environmental impact and ingredient safety from the products purchased. While the focus had been predominately on food the shift towards wellness items in the beauty segment is growing exponentially and DISCOVER GREEN serves to meet this demand. This new section will feature companies that showcase novel ideas in the growing environmentally conscious market. The companies represented will cover both the retail and spa distribution markets and will include small indie brands as well as ever-growing power brands. To that extent, DISCOVER GREEN will not make a distinction between the degree of “green appeal” but rather it will embrace all categories of green and wellness.
For more information visit www.cosmoprofnorthamerica.com.