Wella Professionals has combed the globe in search of the greatest talents in the hair industry, officially announcing the most visionary finalists for North America who have been chosen to compete at the North American Trend Vision Awards in Los Angeles, California:
On Sunday, July 29th, 2012, top hair professionals from the US and Canada will gather at L.A Live between 6:30pm and 10pm for the North American Trend Vision Awards. The stage will be overcome with talent, and a new wave of creativity will beat through the realm of hair color and styling. All of the looks will be critiqued by panel of highly regarded judges in the hair industry, including celebrity stylists to the stars Thomas Dunkin, Janine Jarman, and Jennifer J. Top Canadian Stylist Bruce Peters, Sassoon Academy Color Director Richie Rivera and Modern Salon Editor, Anne Moratto. In addition to the live competition, the evening will include sensational stage presentations from leading industry professionals including Sebastian Professional International Global Artistic Director, Michael Polsinelli, Sebastian Professional Platform artist Anthony Cole, the Sassoon Creative Team and one of the most progressive hairdressers in the industry, Dmitri Vinokurov.
The stylists will compete as they interpret the released Trend Vision trends, as curated by the Wella Professionals Creative team. Only two of the most passionate and inventive stylists will be selected to represent North America against 52 other countries at the International Trend Vision Awards in Madrid, Spain this October.
The trends that are interpreted each year are created by Wella Professionasls Creative Team, including Global Creative Directors Eugene Souleiman and Josh Wood, who forecast four of the most cutting-edge trends each year. Wella Professionals continues to influence the runways, red carpets, and real life each year as the forecasted Trend Vision looks come to fruition.
[Images courtesy of DeVries Public Relations]
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