The Best Beauty Trends from New York Fashion Week

Every year, New York Fashion Week sets the style and beauty trends for the upcoming season. Known for its often wild, always chic looks, this year's Fashion Week didn't disappoint, emphasizing everything from natural beauty, to stylish sophistication, to high-fashion drama and more. Below, we've compiled some of the standout trends from the NYFW Spring/Summer 2017 runways so you - and your client - can get a leg up on the looks that are sure to take over salons this season.

Be sure to check back as we continue to update this story with even newer top trends throughout NYFW SS 2017!

  • street style hairstyles
    Trend: Urban Girl

    Ease meets edge in this trend that's all about the effortlessly cool girl with major street cred. Put together but never prim, the look is equal parts rock and roll, laid back, and totally flawless.

    As Seen At: Marissa Webb, Band of Outsiders, A Détacher, Dennis Basso

    Get the Look:

    1. To create the twisted loop bun at Marissa Webb SS17 (bottom right), TRESemmé Stylist Jeanie Syfu first prepped hair with TRESemmé Extra Firm Control Mousse, then blow-dried using a paddle brush to smooth and encourage natural texture.
    2. Next, she created a deep side part with a comb and made a horizontal part from ear to ear, clipping the top half of the head away.
    3. She gathered the remaining hair into a low ponytail at the nape of the neck and fastened with an elastic.
    4. Next, Syfu released the top section of hair and began twisting back one section at a time, starting at the ear, towards the ponytail, securing the ends with a bobby pin.
    5. Then, she gathered the ends from the twists and existing ponytail and wraped into a low, loose bun and secured with another elastic.
    6. Finally, Syfu gently pulled out wispy, face-framing pieces to soften the look and set the style with TRESemmé TRES Two Extra Firm Hold Hair Spray.



    Images (clockwise from top left): Marissa Webb SS17, courtesy of Siren PR; A Détacher SS17, courtesy of Matte Productions; Marissa Webb SS17, courtesy of Siren PR; Band of Outsiders SS17, Jonathan Pozniak for essie

  • beach wave hair styles
    Trend: Boho Beach Babe

    Salty sea strands extend the warm, sunny days for spring 2017, while sun-kissed skin and wave-inspired nails - like the "surfboard nails" created by Deremlect at 5:31 JÉRÔME (above, bottom right) - have us dreaming of an endless summer. Perfectly imperfect, feminine and carefree, these just-off-the-beach looks never go out of style.

    As Seen At: Rebeca Minkoff, Alexander Wang, Baja East, 5:31 JÉRÔME

    Get the Look:

    1. Redken Global Creative Director and Fashion Week guru, Guido, began by giving the models at Alexander Wang (top left) total makeovers. "We’ve got about 20 girls who have been bleached and cut and totally made over. All the girls have got Fashion Waves in their hair to get that beachy, dry, salty look."
    2. To style, Guido started with wet hair and prepped by heavily spraying with Fashion Waves 07 to get a bit of texture.
    3. He then used a diffuser to scrunch the hair for added texture, and dried approximately 50%.
    4. Next, he ran his fingers through the hair to add separation before distributing a small amount of Rough Paste 12 throughout the ends for a defined, beachy look.
    5. To finish the look and add a carefree, tousled vibe, Guido parted hair to one side before sending the models down the runway.


    Images (clockwise from top left): Alexander Wang SS17, Sam Rock for Redken; Rebecca Minkoff SS17, courtesy of Siren PR; 5:31 JÉRÔME, Carissa Lancaster; Rebecca Minkoff SS17, courtesy of Siren PR


  • natural texture hair styles
    Trend: Natural Beauty

    What's more beautiful than the uniqueness of the individual? Not much, as this trend that emphasizes natural textures and styles proves.

    As Seen At: Kanye West, Akris, TOME, Proenza Schouler, Brandon Maxwell

    Get the Look:

    1. “We’ve got 250 models here at the Kanye West show [bottom right]. All are African American, so we’ve got lots of textured hair to play with," said Redken Global Creative Director, Guido, when creating the looks for Yeezy's highly-anticipated presentation. Guido began by prepping models' hair with Redken's Curvaceous Low Foam Moisturizing Cleanser and Conditioner, allowing hair to air dry.
    2. Next, he sprayed Curvaceous CCC Spray generously throughout strands to set and invigorate curls.
    3. To emphasizes each individual girl's look, Guido then tweaked curls with different sized curling irons in sections to enhance natural texture.
    4. Finally, he pumped a dime-sized amount of Diamond Oil into hands before scrunching throughout hair to give a natural shine and smoothness. "I think women sometimes get a little bit uncomfortable because they think [natural hair] looks messy. But if hair is well shaped, then the style has a good foundation,” added Guido.


    Images (clockwise from top left): Akris SS17, Sam Rock for Redken; TOME SS17, courtesy of Aveda; Kanye West, Sam Rock for Redken; TOME, courtesy of Aveda


  • desert inspired soft hair styles
    Trend: Desert Chic

    Inspired by the soft, muted colors of desert scenes like California's Joshua Tree National Park (Brock Collection) and nomad drifters that inhabit the landscape (Jonathan Simkhai), this trend is all about earthy, airy locks that are both light and effortless at once.

    As Seen At: Brock Collection, Jonathan Simkhai, Erin Fetherston, Urban Zen

    Get the Look:

    1. To complement the desert aesthetic of Brock Collection's SS17 presentation (top right), James Pecis for Oribe Hair Care created a light and airy look with a subtle nod to 1940s Victory Rolls. He began by prepping hair with Maximista Thickening Spray from roots to ends, and blow-drying smooth while creating volume on top.
    2. He then waved the hair in alternating directions using a 1 1/4-inch wand.
    3. Next, he divided hair into three front sections — the top section (temple to temple, ending at the top of the crown) and two side sections that went from the top of the crown to behind the top of each ear.
    4. Pecis then sprinkled Oribe's Swept Up Volume Powder Spray (Spring 2017) into the roots of each section to give hair texture.
    5. Then, he sprayed Gold Lust Dry Shampoo at the roots of the three sections to catch baby hairs where needed.
    6. Starting with the top section, he directed hair straight up and secured with an elastic several inches from the root. Pecis then twisted the hair and pushed it forward to create a bubble (a version of a victory roll), securing with two bobby pins through the elastic.
    7. To finish, he repeated this on each of the side sections, ensuring that each section appeared separate.


    Images (clockwise from top left): Jonathan Simkhai SS17, Alex Barron-Hough for TIGI; Brock Collection SS17, courtesy of Matte Productions; Jonathan Simkhai SS17, Alex Barron-Hough for TIGI; Erin Fetherston SS17, courtesy of GLAMSQUAD

  • minimal beauty looks
    Trend: Minimal Muse

    Sleek and structured, the minimalist look seen on this season's runways was not to be confused with the effortless trend. Though simple in nature, minimalist hair is all about high-shine and intricate styling for an ultra-polished, ultra-put-together finish.

    As Seen At: Kate Spade, Self Portrait, Demoo Parkchoonmoo, Victoria Beckham, Carolina Herrera, Zang Toi, Hugo Boss

    Get the Look:

    1. Proving that nude nails don't need to be boring, lead manicurist Rita Remark for essie created a minimal nail (top right) that intertwined with the Self Portrait SS17 collection's pops of yellow and rich neutrals. She began by applying first base base coat to all nails.
    2. Next, she applied two coats of au natural and let dry.
    3. To finish, Remark painted one coat of matte about you top coat over the nails for a modern matte effect.


    Images (clockwise from top left): Victoria Beckham SS17, courtesy of Bold PR; Self Portrait SS17, Jonathan Pozniak for essie; Kate Spade SS17, courtesy of Siren PR; Demoo Parkchoonmoo SS17, courtesy of Matte Productions

  • whimsical hair styles how to
    Trend: Whimsical Wonder

    Sometimes it's good to just have fun with hair, and thankfully this season's trend of lighthearted, whimsical looks is lighting the way. Emphasizing natural texture coupled with fun, easy styles and attention-grabbing accessories, the whimsical trend is sure to delight all your young-at-heart clients.

    As Seen At: Tracy Reese, Michael Costello, Rodarte, Carmen Marc Valvo, Alice + Olivia, Reem Acra, Michelle Helene

    Get the Look:

    1. Lead stylist Bok-Hee created an ethereal vibe at Tracy Reese’s SS’17 presentation (top left and bottom right). To recreate the look in the salon, start with your client's natural hair texture and work a small amount of Cantu Wave Whip Curling Mousse throughout to define the natural curl pattern.
    2. Next, take a large section from the sides, top and crown area and loosely pull into messy half bun, using an elastic to secure in place. Make sure to leave a few wispy pieces falling naturally along the sides of the face back through the nape of the neck.
    3. Gently tug on hair that is pulled back to add slight imperfections, then loosely pin the bun to head.
    4. Spritz Cantu Coil Calm Detangler to loosen and define texture of hair that is not in the knot.
    5. Finish off the look with a few sprigs of baby’s breath, a jeweled barrette, or any other fun accessory your client prefers!


    Images (clockwise from top left): Tracy Reese SS17, courtesy of Creative Media Marketing; Michael Costello SS17, courtesy of Matte Productions; Tracy Reese SS17, courtesy of Creative Media Marketing; Michael Costello SS17, courtesy of Matte Productions

  • hair fashion accessories
    Trend: Above Average Accessories

    What better way to jazz up a classic hairstyle than with accessories? It's basically Hair 101, but Fashion Week took it one step further this year, incorporating unusual and eye-catching accessories from strips of woven-in fabric, to bandanas, to tightly cinched belts.

    As Seen At: TIBI, Jonathan Simkhai, Nicholas K, Baja East, Ottolinger

    Get the Look:

    1. Nicknamed "Rock 'n' Roll Rapunzel," the hair look at Swiss fashion label collaboration and relative NYFW newcomer, Ottolinger (top right), "was inspired by the girl who wants nothing more than to stand out," according to lead hairstylist, T. Cooper. Cooper and her team began by blowing the hair straight with a Sedu blow dryer to create sleek texture.
    2. Hair was then secured into a ponytail, and SUDZZfx Marmalade Jazz was applied to keep baby hairs in place.
    3. The hair was then flat-ironed with a Sedu 1 ½-inch straightener and sprayed with SUDZZfx Liquid Luxe for shine.
    4. Next, Janet Collection synthetic bulk hair was pinned on top of the base of the ponytail. Stylists began braiding a pack of synthetic hair into the ponytail, while incorporating several fabric strips into the braid. The process was continued while incorporating 2 more packs of hair and even more fabric.
    5. Once the hair team was done braiding the 3rd pack of hair, they secured the ends with a rubber band.
    6. The next step was wrapping several fabric strips around the length of the braid, then several strands of the braid were cut in random places in order to achieve a frayed look.
    7. To finish the look, stylists sprayed SUDZZfx AirPlay to the braid in order to keep the hair in place.


    Images (clockwise from top left): TIBI SS17, courtesy of Aveda; Ottolinger SS17, courtesy of T. Cooper; Baja East SS17, Sam Rock for Redken; Nicholas K SS17,


  • nineties hair styles for women
    Trend: 90s Babies

    The era of the Millenials - the 90s - ruled this season's runways, with grungy waves and rebellious cuts taking over at shows like Misha Nonoo (bottom left), Prabal Gurung and Libertine. Meanwhile, a nod to 90s hip hop found its home in "Around the Way" cornrows and Kool-Aid colors at KYE (top left) and Millenial-inspired strands dominated the DKNY runway (bottom right). The overall consensus? The Nineties are back, baby!

    As Seen At: Misha Nonoo, DKNY, Prabal Gurung, KYE, Nicole Miller, Christina Ruales

    Get the Look:

    1. To create the "soft rebel" style at Prabal Gurung's Spring/Summer 2017 presentation (top right), created by celebrity stylist Anthony Turner, begin with freshly shampooed hair using ColorProof ClearItUp Detox Shampoo.
    2. Next, Apply ColorProof IronMaster Color and Heat Protecting Setting Spray for all-over heat protection.
    3. Prep the hair with ColorProof LiftIt Color Protect Foam Mousse, adding 2-3 pumps to each hair section, starting from the bottom. Then, blow-dry with the Bio Ionic GoldPro Dryer and the Bio Ionic GoldPro Medium Round Brush to create even texture.
    4. Once dry, apply 1-2 pumps of ColorProof RadicallySmooth Anti-Frizz Serum to rid hair of any fly-aways.
    5. Using the Bio Ionic GoldPro Paddle Brush, create a messy middle part. Fluff the hair forward covering most of the forehead. Bend the front pieces on either side of the face and pin back so a bend is created when hair is released.
    6. Pull a few loose pieces forward and use the Bio Ionic GoldPro Curling Iron 1” to create extremely light, deconstructed waves for soft texture around the face and in the back of the head. Spray ColorProof HardCore Epic Hold Color Protect Hairspray all over to secure for a long-lasting soft wave.
    7. Apply ColorProof TextureCharge Color Protect Texture + Finishing Spray to complete the look.


    Image (clockwise from top left): KYE, photo by Jack Paulus; Prabal Gurung, courtesy of Creative Media Marketing; DKNY,; Misha Nonoo, courtesy of Siren PR

  • 1960s hair styles
    Trend: 60s Sirens

    All the style of the Sixties with a new twist, this trend payed homage to the decade of transitions. Sometimes soft and feminine - but always with a fierce independent streak - the 60s sirens of this season's runways captured the simultaneous youth and elegance of a new era of womanhood through classic styles, newly deconstructed.

    As Seen At: 3.1 Phillip Lim, Jeremy Scott, Tory Burch, Anna Sui

    Get the Look:

    1. Inspired by 1960s college girls at year's end, Lead Hairstylist for John Masters Organics, Paul Hanlon, created a romantic, deconstructed ponytail backstage at 3.1 Phillip Lim (top left). He first prepped hair for styling with the Green Tea & Calendula Leave-in Conditioning Mist and Volumizing Foam.
    2. Next, he power-dried hair by hand without using a blow dryer. For models with straighter hair, he twisted sections while drying to give the strands some movement. Once dry, a wide curling wand was used to add more waves and movement where needed.
    3. Hanlon next added 100% Argan Oil to the ends of hair, followed by a light misting of the Sea Mist Salt Spray with Lavender over the surface of the hair to deconstruct the waves.
    4. Then, he created an extreme low side part above one ear, dividing hair almost to the point of a comb-over.
    5. Hanlon next lightly back-combed the roots and pulled the hair into a low ponytail, leaving the hair to fall over the face for a 60s feel. He secured the pony with an elastic band and used his fingers to gently pull some hair loose at the front so the look wasn't too "clean."
    6. He then split the ponytail into 3 sections and, using a wide curling wand, curled the end-mid lengths to create the look of a ponytail once in a roller.
    7. Hanlon finished the look with a light mist of the Hair Spray to hold.


    Images (clockwise from top left): 3.1 Phillip Lim SS17, courtesy of Pierce Mattie; Anna Sui SS17,; Tory Burch SS17, Sam Rock for Redken; Jeremy Scott SS17,


Opening image courtesy of Matte Productions

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