Aveda at New York Fashion Week 2019

A team of noteworthy Aveda Artists were the talents behind the natural, nostalgia-inspired, DIY looks at the center of multiple runways this week including the Spring/Summer 2019 Tibi, Tome, and YaJun shows.

The looks consisted of carefree textures and what Aveda Global Artistic Director, Makeup Janell Geason calls, “beauty with a grit.” The Aveda team worked together to blend the worlds of chic style and bold accessories for hair and makeup to create statement making looks.

Click through the following slideshow for a taste of the styles and special tips from the Aveda Artist team themselves.


    Aveda Guest Artist Frank Rizzieri put together a nostalgic 90’s look to fit Tibi designer Amy Smilovic’s chosen theme.

    “It’s DIY hair with a random, attainable feel,” says Rizzieri. “Some of the hair is straight, some wavy, and some we’re just leaving natural — it depends on length and texture.”

  • “I didn’t want something prescriptive that had to be the same on every model,” says Smilovic. “And for people who remember the 90s, this idea of decorating your hair with ‘hair jewelry’ will be very familiar, even nostalgic.”


    To achieve this look, Frank used Texture Tonic to enhance the hair’s natural texture. For those who needed extra oomph, he used Pure AbundanceTM Hair Potion and a light spray of Air ControlTM Light Hold Hairspray. The barrettes came from a local drugstore!


    Aveda Global Creative Director Antoinette Beenders and Aveda Global Artistic Director, Makeup Janell Geason put together a naturally undone, barely there look with bold brows for a fresh effect.

    Beenders states that since Tome co-founder and designer Ryan Lobo loves a “piecey” look, they created a product that accomplished that look: Texture Tonic (originally launched in 2017).

  • “On the skin, we used just concealer where needed. We didn’t want the models to look like they spent time on their makeup,” says Geason. She defines the brows with brown powder and a hint of Aveda Mosscara, leaving the lips with a naturally hydrated finish using Aveda’s Feed My Lips Pure Nourish-mint Lip Treatment.


    Beenders took two small pieces of hair from just below the temples and fastened them around the back of the head with an elastic at the nape of the neck. She states, “this is a great trick for women with smaller ears who can’t just tuck their hair back behind them.


    Janell Geason also teamed up with Aveda Guest Artist Jon Reyman of Spoke and Weal salons to put together the finishing touches on Yajun’s collection that “tries to break the rules and redefine clothing with ‘isomorphic’ relationships.”

    Reyman considers his smooth, geometric bun a “hyper-modern knot.” He says, “it’s precise, tight and symmetrical and was designed to reflect the strength and modernity of the show.”

  • “We started with a bold red and then added the darker Currant shade to the center of the models’ lips, immediately making it more edgy. We wanted it to be tough, not too pretty,” says Geason.


    To achieve this look, Reyman prepped the hair with Aveda Smooth Infusion Nourishing Cream before applying Aveda Thickening Tonic throughout. For extra volume, he used Pure AbundanceTM Hair Potion, and, for models with shorter hair that might fall from the bun, he used Aveda Men Pure-formance Firm Hold Gel to keep things in place.

    After completely blow drying the model’s hair, it was straightened into a ponytail at the crown of the head. Reyman then sprays Aveda Control Force in an upwards ponytail, folding it into a bubble, fastening with a string on top of the head. The ends of the string are then clipped, moving on to flat iron the bun vertically for a smooth finish. He then wraps the hair around the bun, pinning it in place with the ends to keep the shape smooth before setting with more Aveda Control Force. After it has set, pins are removed and a headpiece is added.



[Images: Courtesy of AVEDA]

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