America's Beauty Show Offers Sneak Peek to Aspiring Stylists and Beauty Enthusiasts

Beauty Changes Lives (BCL), in partnership with America’s Beauty Show (ABS) by Cosmetologists Chicago (CC), will host Beauty Behind Beauty, a two-hour sneak peek into the excitement of the professional salon industry on Saturday, March 30, 2019 for consumers who love beauty and are considering a career in the profession.

"Beauty Changes Lives and Cosmetologists Chicago are wholly focused on protecting our profession and industry," says BCL President Lynelle Lynch. “We believe that by showing young people and their families the marvel of our business, as so beautifully configured at a major industry event like ABS and coupled with the possibility of being awarded scholarships, we will capture the imagination of the next generation of creative and hard-working beauty pros.”

Beauty Behind Beauty will offer “beauty junkies” along with their friends and families, a special opportunity to view the excitement of the professional salon industry in action. Beauty Behind Beauty will take place in a special area of the America’s Beauty Show Exhibit Floor from 6:00-8:00 pm with a special ticket required for attendance.

“Cosmetologists Chicago has always prided itself on creativity and being first among industry shows with exciting events and education at our America’s Beauty Show,” says CC President Karen Gordon. “Our Beauty Behind Beauty is another first for CC and ABS and will be executed in a way that celebrates salons and salon professionals while introducing young people to the industry.”
 
During Beauty Behind Beauty, exhibitors in the restricted area will be showing their consumer-oriented products. All exhibitors are invited to contribute to a “BBB Swag Bag” that will be available for purchase and also benefit Beauty Changes Lives.
 
“There are some serious reasons behind why CC and ABS teamed with Beauty Changes Lives in inaugurating the Beauty Behind Beauty event, and those reasons are critical to our industry’s future,” says Paul Dykstra, CEO/America’s Beauty Show and Cosmetologists Chicago. “We are in constant threat of deregulation. We have a major shortage of salon professionals and our salons cannot grow without more staff. We believe the industry must unite to attract new talent for beauty careers.”
 
Highlights of the evening event include celebrity stylist appearances and performances on the Salon Centric Theatre stage. Nationally known stylist and TV personality Tabatha Coffey will serve as emcee. Information for consumers on local salons where exhibitors’ products are sold. Lastly, the Beauty Changes Lives will award a full tuition beauty scholarship to a fortunate attendee!
 
For more information or to order tickets, text BBB to 800-648-2505. Or visit americasbeautyshow.com/BBB.

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