Unlock Your Color Creativity with New PRAVANA VIVIDS Locked-In

Motleyhue

Beauty knows no bounds when it comes to creativity, and with this in mind, PRAVANA has announced its latest advance in hair coloring: ChromaSilk VIVIDS Locked-In, coming this July. VIVIDS Locked-In offers groundbreaking, vibrant hair color that does not transfer onto other hair strands or colors. Leave behind the days of worrying about color transferring onto even the lightest strands of blonde hair and embrace the ability to unleash your inner artist. Picture stripes, polka dots, patterns, hair stamping and rainbows of bright, bold shades that are truly locked-in and long-lasting.
 
The six Locked-In shades include Blue, Teal, Purple, Pink, Red and Yellow.
 
The capabilities of Locked-In colors are nearly limitless. Stylists can create infinite palettes of color by custom-blending the shades to their desired tone, even adding VIVIDS Clear to lighten or pastel colors. TIP: Due to the special pigments found in Locked-In, the colors must be mixed thoroughly until there is no separation for the best results.

To use, pre-lighten hair according the Lightening Guide below before applying Locked-In to show the colors’ full vibrancy and greater longevity. Hair must be freshly shampooed and completely dried prior to applying any VIVIDS shades. As with the other shades in the ChromaSilk VIVIDS line, no developer is needed and hair should process for 20 to 30 minutes at room temperature after application, followed by a light shampooing and conditioning using the VIVIDS Color Protect after care line.

For each VIVIDS Locked-In Color, lift to the corresponding level:

  • Pink and Red: 8
  • Yellow, Teal and Purple: 9
  • Blue: 10


ChromaSilk VIVIDS Locked-In colors will be available at SalonCentric stores nationwide in July 2015. Meanwhile, get inspired with the following 2 how-tos from PRAVANA guest artist Danny Moon of Andy LeCompte Salon:
 
Look One: Motley Hue

Rock out with PRAVANA’s ChromaSilk VIVDS Locked-In and make your client’s hair sing with colorful intensity. The shades used to create this ballad are:

  • Locked-In Purple
  • Locked-In Teal
  • Locked-In Red
  • Locked-In Yellow
  • Custom Locked-In Coral: 1 oz. VIVIDS Clear + 1/8 oz.  Locked-In Pink + 1/8 oz. Locked-In Orange
  • Custom Locked-In Light Blue: 1/8 oz. Locked-In Blue + 1 oz. VIVIDS clear
  • Custom Locked-In Lilac: 1/8 oz. Locked-In Violet + 1 oz. VIVIDS Clear
  • Custom Locked-In Orange:  1 part Locked-In Red + 2 parts Locked-In Yellow
  • Custom Locked-In Seafoam Green: 2 parts Locked-In Teal + 1 part Locked-In Yellow + 1 part VIVIDS Clear

 

  1. Pre-lighten hair to a level 9 using Pure Light Power Lightener with preferred choice of developer. Pure Light Power Lightener’s micro-encapsulated, time-released lightening beads ensure even and gentle processing for 7+ levels of lift.
  2. Section the hair from the natural part to the crown then down behind the ears.
  3. Beginning in the nape and working up the head, apply chosen shades to varying 1-inch strands from 1-inch off the scalp through the ends.
  4. As you work into the sides, take vertical subsections the length of the section behind the ears, and apply varying colors 1-inch off the scalp through the ends.
  5. Starting above the ear, continue working up the sides and onto the top of the head, taking small 1-inch strands and apply varying shades 1-inch off the scalp through the ends.
  6. Process Locked-In for 20-30 minutes at room temperature.
  7. Rinse with no fear of transfer. Use cool water, then shampoo lightly with VIVIDS Color Protect Shampoo, rinsing until the water runs clear. Follow up with VIVIDS Color Protect Conditioner and VIVIDS Color Protect Sealing Spray.

 
Look Two: Color Block

Stack colors from roots to tips for a bright, geometric rainbow without fear of transfer using VIVIDS Locked-In. The segmented colors used for this look are:

  • Locked-In Purple
  • Locked-In Pink
  • Locked-In Blue
  • Locked-In Yellow
  • Custom Locked-In Orange:  1 part Locked-In Red + 2 parts Locked-In Yellow
  • Custom Locked-In Seafoam Green: 2 parts Locked-In Teal + 1 part Locked-In Yellow + 1 part VIVIDS Clear

 

  1. Pre-lighten hair to a level 9 using Pure Light Power Lightener with preferred choice of developer.
  2. Section the hair from the natural part to the crown, then just behind the ears.
  3. Begin application by applying chosen shades in a pre-selected order to 2”-3” segments, creating a strong line at the beginning and end of each shade.
  4. Continue working up the head, taking 1/2-1” inch sections. Apply the colors in the same pre-selected order as in the first section that you color.  The size of the color blocks will gradually increase as you work up the head and into sections with longer length, but should not necessarily line up to the previous section. Rather, they should be stacked like shingles on a roof. This is key to keeping a consistent line of color once hair is all down.
  5. Work up from the ear to the top of the head, taking 1/2-1” sections, applying the colors in the same order and same fashion as through the back section. Lay barriers where needed.
  6. Process Locked-In for 20-30 minutes at room temperature. Rinse with no fear of transfer. Use cool water, then shampoo lightly with VIVIDS Color Protect Shampoo, rinse until the water runs clear. Then follow up with VIVIDS Color Protect Conditioner and VIVIDS Color Protect Sealing Spray.


[Images courtesy of PRAVANA]
 

More in Color