CHI Launches New Ionic Color Illuminate Conditioner Line

Farouk Systems Inc. has announced the launch of the CHI Ionic Color Illuminate Line of color enhancing conditioners, available in 6 vibrant shades. These replenishing agents help to maintain salon-fresh color in both natural and color-treated hair in between salon services. Color dyes and tones are directly deposited to strands in one simple conditioning step.

The key ingredient, Silk Amino Complex, is composed of ceramic and amino acids that concurrently penetrate the hair cuticle to thoroughly deliver both color and moisture. Color is preserved and balanced while softness is ultimately restored. Intermix colors to create custom shades for the perfect look.

Uses:

• For a dose of pigment: Shampoo hair, rinse, and towel-dry. Apply CHI Ionic Color Illuminate conditioner to hair and distribute evenly. Leave in for 1-5 minutes and then rinse.
• For intense tones and lasting results: Shampoo rinse and towel-dry. Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly. Leave in for 5 minutes with low heat and cool down for 10 to 20 minutes at room temperature.

CHI Ionic Illuminate Shades:

• Dark Chocolate: Deposits deep, warm brown tones. Recommended for natural hair color and color-treated hair to achieve deep, warm brown tones (levels 4-6).
• Coffee Bean: Deposits natural, light brown tones. Recommended for natural hair color and color-treated hair to achieve cool, brown tones (levels 5-7).
• Red Auburn: Deposits vibrant, warm red tones. Recommended for natural hair color and color-treated hair to achieve vibrant, warm red tones (levels 5-7).
• Mahogany Red: Deposits deep, red violet tones. Recommended for natural hair color and color-treated hair to achieve deep red violet tones (levels 4-6).
• Golden Blonde: Deposits warm, blonde tones. Use to brighten blondes while adding a touch of golden tones. Recommended for natural hair color and color-treated hair to achieve golden warm, blonde tones (levels 7-10).
• Platinum Blonde: Deposits cool, platinum tones. Use to neutralize brassiness in light blondes. Recommended for natural hair color and color-treated hair to achieve cool blonde tones (levels 7-10).

For more information, please visit www.farouk.com.