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Create Sergiy Shapochka's Winning American Crew All-Star Challenge Hairstyle
American Crew All-Star Challenge Global Champion, Sergiy Shapochka from Ukraine, shares how to create his winning men's hairstyle! STEPS:

Watch! Sophy Merszei Shares The Story Behind NovaLash
Sophy Merszei, CEO and Founder of Novalash, talks about the importance of eyelash safety and the story behind the creation of NovaLash! [Photo and video courtesy of NovaLash

Bridal Fashion Week: Midsummer's Night Hair at Jenny Packham
Unite Editorial Director Kevin Ryan explains, "The inspiration that Jenny Packham had for this year's bridal show as Midsummer Night's Dream. I wanted to give each of the girls a classically sophisticated look, but with a modern update. We created an ethereal halo that also has a bit of a rock and roll edge to it too."

Kim Kardashian's TIME 100 Gala Hair and Makeup
Celebrity hairstylist Michael Silva and celebrity makeup artist Mario Dedivanovic created Kim Kardashian's sleek pony and chic makeup look for the 2015 TIME 100 Gala.Michael Silva explains how to get the hairstyle look:"I first prepped Kim's wet hair using Shu Uemura Ample Angora Mousse all over. I then added some Kerastase Touche Final Serum on ends and throughout.  

Dramatic Undercut by Sam Villa
Scarlett Johansson, Rihanna, Tilda Swinton, Jada Pinkett Smith, Kelly Osbourne and Pink are some the fierce women who have worn the shaved undercuts with confidence and attracted mainstream appeal. Geneva Cowen, Artistic Director for Sam Villa, gives a step by step on how to create it.“In the past, feminine shapes have typically been rounder and men’s shapes leaner, but today we are applying both options to each gender. Shapes that can be styled ultra feminine or masculine, depending on mood,” says Cowen.

Carte Blanche Hairstyling Tips
Isn’t it every stylist’s dream to have someone sit in their chair and give them carte blanche? A blank slate just waiting to be turned beautiful! Joi Rooks, owner of fresche salon (Atlanta, GA, www.fresche.net), was given the opportunity when her sister put herself in Rooks’ trusted hands.

Sexy Hair's Big Sexy Hair Full Bloom and Soy Renewal Creme are just what you need for achieving on-point spring tresses.

On April 13, 2015, designers Brian Wolk and Claude Morais, the team behind cult brand Ruffian, debuted WOLK MORAIS at Kohn Gallery in Hollywood. The collection is inspired by LA's colorful tradition as a home for artistic freedom, youthful exploration and Hollywood mythos. The Paul Mitchell team created the flawless smooth, shiny hair look for the evening. Beauty Launchpad takes a behind-the-scenes look at the hair styling with Paul Mitchell's Noogie Thai.

Win a ColorpHlex Intro Kit
10 lucky winners will receive a ColorpHlex Intro Kit!ENTER HEREThe ColorpHlex Intro Kit Contains:1x Step 1: Color Strengthening Additive (2 fl oz/ 60ml)1x Step 2: After Color Strengthening Finish (4 fl oz/ 118ml)

OSiS Brings on the Braids at LED Coachella Pool Party
Beauty Launchpad joined OSiS for some Coachella trend-watching at the LED poolside party at the Hilton in Palm Springs! Guests enjoyed music by DJs including Odesza, Deorro and Chromeo while looking their best thanks to OSiS stylists!

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