Smoothing / Straightening

Simply Smooth Xtend Keratin Replenishing Color Lock


Simply Smooth Xtend Keratin Replenishing Color Lock is a hybrid treatment of clear color glaze meets keratin that will lock in hair color and lock out moisture, creating a frizz free smooth style that lasts 4-6 weeks. Increase revenue without additional booking time!

WATCH: Keratin Complex @ Cosmoprof


Launchpad senior associate editor Alyson Osterman gets the dish on Keratin Complex's latest stylers and tools!
 

Earthly Body Marrakesh kaHm


Keep kaHm and carry on: Earthly Body Marrakesh kaHm smoothes via keratin and argan oil.

WATCH: Keratin Complex's Style Therapy Line @ Premiere Orlando


Whether your clients have the Keratin Complex straightening treatment or not, the company’s new Style Therapy line aims to allow versatility in styling while maintaining lustrous, healthy locks.

WATCH: Retrohair @ Premiere Orlando


Beauty Launchpad fashion editor Karie L. Frost stops by the Retrohair booth to talk shop with international creative director Gino Martino, who shares the company’s goal of stopping diversion with its “Friends don’t let friends buy haircare from drug stores!” campaign, as well as his dry-cutting technique.

Backstage Essentials


Decadence. Stunning beauty. Glamour. In this Launchpad exclusive, Redken Creative Consultant Guido distills his runway creations into six lavish styles, better known as Glamorama. “The ’70s were a decadent time in fashion,” Guido shares. “Lots of hair, lots of makeup. The collection is referencing an era when people really spent time on beauty.” And if you're ready to spend time on beauty, you've come to the right place. We reveal the products and know-how to achieve these mindblowing hairstyles! —Amy Dodds

Fashion Week Update: Aveda & CND at Jason Wu


 

Designer Jason Wu’s name has become synonymous with elegance—not the stuffy kind, but rather the kind that plays up classical, ladylike details...but with a tiny wink. And it's those fun details that Wu so thoroughly enjoys that make the statement. From gold-tipped fingernails to 24K-flecked chignons to gilded eyelids—Wu is a man that pays attention to beauty and respects it.

 

 

Fashion Week Update: Aveda @ Christian Siriano


Fashion Week Update: Cutler & China Glaze at Tadashi Shoji


 

Wella Care and Styling


The exterior of the Frank Gehry-designed IAC building in Manhattan is reminiscent of an ice glacier; its milky white windows glisten; its sloping curves and irregular angles beg you to slide your hands across them; its hulking dimensions puts your sense of size into overdrive. It stands as one of the most original and awe-inspiring architectural marvels in NYC, and it also played the setting for another company that has its sights set on inspiring awe by inciting the senses: Wella Professionals.

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