Sourcing trends is always an interesting venture. How does it start? Why does it gain popularity? Why does it start to wane? At the recent U.S. product launch event of L'Oreal Professionnel's Série Nature, the companie's first eco-friendly haircare initiative, the "going green" trend received plenty of discussion.
LP readers declare their top products in our sixth annual Readers Choice Awards! Yet again, Dear Readers, you have spoken! After counting thousands of votes, LP has tallied your top products in no less than 59
chart-topping categories. Did your fave smash product
make it onto our top three hit list? Read on to see!
Are parched strands crying out for relief? White Sands Hydrating Shampoo and Conditioner to the rescue! The duo is free of sulfates and silicones—not to mention cruelty to animals—and boast wheat and silk amino acids to promote moisturization and sheen. Bonus! 100% vegan!
Keep it simple, stupid! Give your guys a simplified grooming experience with TowelDry ConditioningShampoo. Natural oils, shea butter, and herbal and plant extracts quench thirsty hair and nourish dry scalp, while provitamin B5 adds body and shine. Bonus! The paraben-free formula can double as a face and body wash.
NEW COLUMN!
Sure, us LP editors have the lucky fortune of trying out hundreds of products, but there are a few that we keep going back to over and over again.
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Even after donating $20K to the Susan G. Komen for the Cure, Pravana is giving a whopping 100% of profits from its “Think Pink” Pure Light Brightening Shampoo and Conditioner Set to the charity.
Don't let her hair give her age away! Matrix Biolage Rejuvatherapie Age Rejuvenating Intensive Masque targets aging hair's nutrient loss with a blend of omage-3-rich camelina oil, cationic silicone and reinforcing rice protein.
Put those wimpy locks in treatment with JKS International Scalp Rehab Shampoo and Conditioner, which are enriched with niacin to enhance scalp microcirculation and biotin to replenish nutrients.
Nice package! Pravana Naturceuticals’ new packaging offers a sleek, whip-smart solution for salons. The curved containers fit snugly in the hand; the bases are wider, preventing spills; and bottles are color-coded by hair type, making accurate selection a snap.
