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Backstage Essentials


Decadence. Stunning beauty. Glamour. In this Launchpad exclusive, Redken Creative Consultant Guido distills his runway creations into six lavish styles, better known as Glamorama. “The ’70s were a decadent time in fashion,” Guido shares. “Lots of hair, lots of makeup. The collection is referencing an era when people really spent time on beauty.” And if you're ready to spend time on beauty, you've come to the right place. We reveal the products and know-how to achieve these mindblowing hairstyles! —Amy Dodds

Wella Care and Styling


The exterior of the Frank Gehry-designed IAC building in Manhattan is reminiscent of an ice glacier; its milky white windows glisten; its sloping curves and irregular angles beg you to slide your hands across them; its hulking dimensions puts your sense of size into overdrive. It stands as one of the most original and awe-inspiring architectural marvels in NYC, and it also played the setting for another company that has its sights set on inspiring awe by inciting the senses: Wella Professionals.

Unite Eurotherapy 7Seconds Dry Shampoo


Unite Eurotherapy 7Seconds Dry Shampoo: Isopropyl myristate cleanses dirty manes.

AG FastFWD Dry Shampoo


Clean up manes sans suds with AG FastFWD Dry Shampoo, which helps to absorb oil with rice starch and adds volume with VP/VA copolymer in seconds, leaving hair soft and refreshed.

Shiva Shapeit Firm Hold Hair Spray


Liftoff! Shiva Shapeit Firm Hold Hair Spray provides max lift and hold using a fast-drying, non-flaking formula of invigorating antioxidants and organically grown botanicals.

Rusk Deepshine Oil


Beauty runs deep with Rusk Deepshine Oil, which amps up gloss while nixing kinks thanks to argan oil-infused Marine Nutrient Complex.

Inova Professional Silk Keratin The Miracle Mask


Thank heavens for Inova Professional Silk Keratin The Miracle Mask! Boasting oils of avocado, keratin and white carnation, the weekly treatment nourishes and repairs hair while improving sheen and manageability.

Affinage Affinity Professional Waving Pack


Like making waves? Then check out thio-free Affinage Affinity Professional Waving Pack, a two-phase texture-enhancing service that contains revitalizing amino acids.

Aveda Control Force Firm Hold Hair Spray


Aveda Control Force Firm Hold Hair Spray provides all-day humidity resistance with Omega-3 fatty acid-rich linseed oil.

Success By Design: TIGI Revealed


 

Anthony Mascolo shares his views about the ever-expanding TIGI universe, his ongoing role with the company and much more! 

Before we cover the acquisition and future of TIGI, I would like to lightly delve into your history. You and your family managed to grow a mighty beauty empire during good times and bad. What do you attribute to your amazing success?

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