Hairstyles How To: Retro Hollywood Hair by Obliphica Professional
Obliphica Professional's John Blaine shares how to create the glamorous retro Hollywood look seen on Dita Von Teese.DITA's GREAT GATSBY COIFFURE1. "All beautiful styles start with healthy hair," says John.2. To get maximum shine and long lasting waves, prep your hair with a moisturizing, replenishing, and UV protecting shampoo and conditioner. John recommends (and Dita uses) Obliphica Professional's Intensive Nourishing Shampoo and Hair Mask.

Lauren Barnette
  Wouldn't you love to know the special secrets of Beauty Queens?

Education News: Media Make Up Academy to Open New Location in Miami
The first school dedicated solely to the art of makeup artistry is set to open its doors in the Miami area. Media Make Up Academy will be opening its newest location on  South Beach Miami in the summer of 2013.  

Giveaway: NVey Eco Beauty Product Gift Bag!
Nvey Eco is offering 1 lucky Beauty Launchpad reader a makeup collection based on their celebrity gift bag for the GBK Oscars Luxury Lounge! The high performance organic makeup kit, retailing at $343.15, includes: Powder Blush Eye Shadow Duo: Plum Rock HD Cake Eyeliner - Black Mattifying Compact Powder - Natural Hydrating Lip Luster: Oasis Volumizing Mascara: Black Powder Brush Erase Concealer: Neutral   WINNER ANNOUNCED:

Celebrity endorsements and partnerships have quickly become a go-to marketing strategy for probeauty brands both large and small.Celebrity endorsements help drive brand awareness and raise brand perception by tapping into new markets, promoting specific brand attributes and challenging preconceived notions about the brand. When high-profile celebrities are seen using a product, it can help reassure consumers about the true quality of a product. Nobody can deny the power of celebs such as Katie Holmes, Gwyneth Paltrow and Jennifer Aniston.

To support women being the best version of them, Stila Cosmetics has joined forces with WISE Los Angeles as a corporate sponsor. Women in Sports and Events (WISE Los Angeles) announced that Stila Cosmetics has become a corporate sponsor of the organization. The sponsorship, along with the support of other sponsors, significantly helps provide resources and inspiration to women in the business of sports and events.

America's Beauty Show Chicago 2013 Proves Smashing Success
Traci Sakosits of the Sassoon Academy demonstrates hair cutting techniques.   America's Beauty Show (ABS) 2013, held in Chicago, brought together more than 55,000 salon professionals for a lively industry trade event that provided the latest and greatest in education and entertainment. Cosmetologists Chicago (CC) celebrated its 90th continuous ABS at the event.

America’s Love Affair with Lashes
Reflecting back on the beauty industry over the last few years, one area that has seen enormous growth is eyelash extensions. So it’s no surprise that “American women spent 44 million dollars on fake eyelashes last year” says Dr. Travis from the CBS television show The Doctors. Many have the opinion that long lashes make a woman look and feel beautiful. But it’s not just women who are drawn to this growing trend. Other studies have shown that what subconsciously attracts men to women is the size of a woman’s eyelashes.

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