Makeup

Held on May 3rd and 4th, 2015 at the Metropolitan Pavilion in New York City, The Makeup Show NYC celebrated its tenth anniversary with its most successful show to date. Over 7,000 attendees, including retailers, buyers, editors, and bloggers, interacted with 85+ beauty brands and nearly 50 inspirational and keynote speakers, attended hands-on workshops, and mingled with top makeup artists during the first ever The Makeup Show Week.

Take a look at some of the stunning photos from the 14 NAHA finalist categories and get ready to be inspired!

The Professional Beauty Association (PBA) recently announced the winning students and honorable mentions chosen to attend Beacon 2015. These students were selected from more than a thousand applicants based on the creativity, presentation and content of their resume, professional portfolio, and creative marketing pieces. All Beacon applications were judged by PBA members, including top manufacturers, distributors and licensed professionals from across the country. Meet these exceptional students at PBA Beauty Week in Las Vegas July 11-14, 2015.

GLAMSQUAD, a leading on-demand beauty app offering professional and affordable hair and makeup services from your home, office, or even a hotel, recently announced its new partnership with essie to bring manicures and pedicures into clients’ homes. 

With warmer weather comes bolder beauty trends and fun, adventurous color. The key to pulling off a brightly-hued look, like this electric blue, is keeping everything else relatively bare. Below, beautyADDICTS makeup artist Kathleen Davoine provides a how-to so you can recreate this fun, springtime look!Get the Look: Out of the Blue

Joy Juice Provides Empowering Makeovers for Teens with Cancer
When Danny Alotta was going through chemotherapy as a senior in high school, he would get all dressed up to go to his treatments, which he called his "joy juice". Danny believed that if he looked good, he would feel good, so he would give himself fashion makeovers to receive his chemo.

Celebrity makeup artist Elizabeth Cook used ARDENCY INN Modster Smooth Ride Supercharged Eyeliner in Grey to give Green Day frontman Billie Joe Armstrong his signature look at the recent Rock and Roll Hall of Fame Induction Ceremony. Check out the makeup breakdown, below!Get the Look:

Watch! Sophy Merszei Shares The Story Behind NovaLash
Sophy Merszei, CEO and Founder of Novalash, talks about the importance of eyelash safety and the story behind the creation of NovaLash! [Photo and video courtesy of NovaLash

For Warner Brother’s recent “The Big Picture” event, actress Reese Witherspoon looked gorgeous in fresh, youthful makeup that was perfect for spring. A subtle smoky eye and sheer pink lip complemented Reese's fun, magenta gown and casual, girl-next-door waves.Get the Look:1. Apply a light layer Gabriel Moisturizing Liquid Foundation for an even, glowing complexion and then use the ZuZu Luxe Concealer to add brightness and cover spots and blemishes as necessary.

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