“My guest came in and asked for something BOLD, something to make her stand out and SING…she wanted something RED! I showed her options that would suit her skin tone and eye color…and when it was all over, she sang!” explains Dominique DeFrancesco, Colorist from De La Mer Salon (Bellmore, NY). Bold Red Detail A: Goldwell Developer 30 volume with Goldwell Topchic 6KG (20 mls) 6KR (15mls) 6NA (5mls for control)

American Crew has named Alyssa Brasket from The Barbers in Vancouver, WA the 2014-2015 U.S. All-Star Challenge Winner at the International Salon and Spa Expo Long Beach on Sunday, January 25th. The All-Star Challenge is an annual global competition that celebrates stylists from around the world and challenges them to create styles that are modern, expressive and embody the vision of the American Crew man.

Pravana Guest Artist Maria Santana created this gorgeous, silvery turquoise hair color. The grey-silver hue is perfectly on-trend, while the touch of turquoise adds dimension and fun to the look. Get the formula to recreate this look, below.Formula 1: 6 parts ChromaSilk 7.11 : 1 part ChromaSilk Blue Ash CorrectorFormula 2: VIVIDS SilverFormula 3: 3 parts PASTELS Blissful Blue: 1 part VIVIDS Silver[Image courtesy of Pravana]

With Valentine’s Day and the much-anticipated release of Fifty Shades of Grey right around the corner, beautyADDICTS makeup artist and educator Mariel Guay put together makeup tutorials inspired by the Three Shades of Anastasia Steele! From barely-there to full-on seductress, these are three beauty looks your clients will want to copy in and out of the bedroom.Look 1: Barely There 1. Apply PLAY Eye Shadow in Eye Candy all over the lid.

Paulina Vega was crowned Miss Universe 2015 last night in Miami, FL, taking center stage while sporting gorgeous, flowing curls created by official hair care sponsor, CHI's Julian Macias. During this year’s pageant, CHI used the global platform to launch their new product line, in collaboration with the organization, The Miss Universe Style Illuminate Hair Care Line. Tammy Mixon, Farouk Systems Global Board Artist and lead Hair Artist for Miss Universe, shares her step by step tips for how to re-create the winning Miss Universe hairstyle for your clients.

We've got the details on how to re-create your favorite celebrity beauty looks from the 2015 SAG Awards! Click on the celebrities below to find out which products were used with insider tips from each celebrity's personal stylist. Camila AlvesLaverne Cox

The first day of ISSE flew by and now we are on to day 2! One of my favorite things about ISSE is seeing all the products in action and meeting all of the talented people behind them! You never know which favorite new product you might discover while walking the show floor. Today I'm looking forward to checking out as many classes and stage presentations as I possibly can. I'm off to the show floor, so be sure to say hi!

Whether your client has a hot date planned with her beau or a girls' night out, make sure she makes a statement this Valentine's Day with these top five beauty tips from celebrity makeup artist, Jami Svay. Svay, who has worked with Meghan Trainor, Brooklyn Decker, and Angie Harmon, among others as well as top fashion brands like Oscar de la Renta, Ralph Lauren, Laura Ashley, and Perry Ellis shares her tips below for the perfect Valentine's Day beauty look!1. Kiss and makeup:

Through its collaboration with StyleSeat, the all-inclusive salon solution to book, engage and sell to clients, L’ORÉAL USA Professional Products Division (PPD) recently announced an additional feature on the platform that supports salon professionals. For the very first time, salon professionals now have the opportunity to sell Essie Professional, Kérastase, L’Oréal Professionnel, Matrix, Mizani Pureology, Redken, and Shu Uemura Art of Hair online through their StyleSeat profiles.

Have you ever dreamed of being on the cover of Beauty Launchpad? If you are going to ISSE Long Beach 2015, be sure to stop by booth #1010 to take a photo on the cover of Beauty Launchpad (or our sister magazine Nailpro). Tag your photos #launchpadselfie and #ISSELB15 for the chance to win a VIP gift bag full of the hottest professional tools and products!

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