Gelish and Bellacures Zoom Past the Competition with Billboard Advertising Campa
This month, Gelish Soak-Off Gel Polish and Bellacures Salons joined together to put Gelish manicures in the driver's seat. Billboards, used for decades by retailers, banks and insurance companies are a fresh new way for salon brands to promote innovative manicure technology to a wide variety of consumers. The recently constructed billboards on Santa Monica and Beverly Glen Boulevard in Los Angeles, California will be seen by countless consumers each day.

Hairstyles Before and After: From Ordinary to Edgy
Fantastic Sam's stylist Cortney Mize transformed her client Teresa's hair from ordinary to edgy with bursts of fun color, a ton of short layers, and a shaggy, texturized fringe. To create this standout style, Cortney first applied mousse and thermal protectant to Teresa's strands. She then blow dried Teresa's hair while using a round brush to create volume on top.

Ghoulishly Good Hair From Michael's Salon and Day Spa
This year, to celebrate the spookiest holiday of the year, the design team at Michael's Salon and Day Spa of Dayton, Ohio found inspiration in the unnatural while preparing for a Halloween-themed photo shoot. Salon owner, Michael Schuh and his design team, Ashley O'Dell and Jodi "Reese" Melvin turned the Spring Grove Cemetery and Arboretum, a National Historic Landmark, into a ghostly backdrop for their devilish looks.

Hair News: Pravana Introduces ChromaSilk Hair Color Certification Program for Sa
Recently, professional haircare company Pravana announced that it would soon be giving colorists the opportunity to become a Pravana Master Hair Colorist through their cost-free ChromaSilk Hair Color Certification program. The program, which begins October 15th, will be accessible on the Pravana Pro website and is available to licensed salon professionals only.

Sue Wong's Smash Hit: Jazz Babies Spring 2014 Collection
Internationally renowned designer Sue Wong hit all the right notes with the recent unveiling of her swinging "Jazz Babies" Spring 2014 Collection. The event, which took place at the Cicada Club in Los Angeles, revealed a collection that features a greatest hits list of trends, including polka dots in a variety of colors, intricately embroidered bodices, and an array of day-to-evening pieces in beautifully muted shades of lilac, pink, black and beige.

Gel II just launched a spooktacular Halloween contest - they're giving away a bottle of Rave Glow in the Dark gel polish to THREE of the best Halloween-inspired nail artists in honor of All Hallows Eve!

Hairstyles How To: The Braided Bun
Help your clients achieve this elegant yet low-key look, created by Co-owner and Creative and Education Director of Gary Manuel Companies, Gary Howse. This quick and easy braided bun is the perfect romantic hairstyle to leave your clients feeling chic and beautiful. See Gary's simple steps on how to create the look below.Step 1. Ideally, start with naturally curly hair or next-day curled hair (If client's hair is straight, create large, loose curls with curling iron and brush out).

Pink Products: Blow-dry For A Cure At Robert Vetica Salon
This month, in honor of Breast Cancer Awareness, we're highlighting products and collaborations that help support the cause.

NovaLash Opens First International Office in the UK
At a recent, glamorous event at the Metropolitan Hotel, America's leading eyelash extension brand, NovaLash announced its new launch of products in the United Kingdom. NovaLash takes pride in its famed technique, known for being the healthiest false lash application method on the market. To highlight this method, the company employed celebrity lash artist Sophia Navarro to apply lashes to models during the elegant event.

Hairstyles How To: A World of Curls
Help your client pull off perfectly tousled curls with this simple but sexy look. This 1920's-inspired hairstyle, created by Co-owner and Creative and Education Director of Gary Manuel Companies, Gary Howse, is the perfect way to ensure that your client leaves the salon feeling beautiful and confident.Below, Howse gives you the easy how-to:Step 1. Roll small sections of hair up into a circle and flat iron the curl. Clip and and allow curls to cool.

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