Features

Jamie Chung’s Effortlessly Chic Look
Jamie Chung attended the Godzilla premiere in Hollywood on May 8th, sporting an effortlessly chic half updo. Celebrity Stylist, Emily Mott of Los Angeles based salon Spoke & Weal gives us an exclusive get the look on how to achieve Jamie Chung’s look.GET THE LOOKStep 1: Apply Joico Texture Boost Spray to damp/towel dried hair to maximize hold and using a boar bristle brush you want to begin to blow-dry the hair.

PRAVANA's May Formula of the Month: Emma Stone's Amber Gold
Emma Stone recently debuted her cropped cut and bangs which has proven to be a fan favorite. In turn, PRAVANA’S May Formula of the Month is inspired by The Amazing Spider-Man 2 star’s style. Her burning amber gold color is a great spring into summer shade.   Want the look? PRAVANA Artistic Director, Vadre Grigsby has created a custom ChromaSilk formula so you can emulate this gorgeous style.Formula:

Many men have misconceptions about men’s grooming services, primarily that certain looks and services can only be performed in barbershops and others limited to a salon environment. Andrew Carruthers, Director of Education for Sam Villa, interviews David Boyd, Sam Villa ArTeam member and owner of Absinthe Hair and Grooming Parlour (www.betterbarber.com), on how to develop men’s grooming services.   

Building a Solid Foundation for Style
The ponytail is a foundation technique for stylists, just like cooking eggs is for chefs - they are timeless and a principal in editorial/runway trends. Ponytails, however, do require discipline and time to master. Sometimes it’s the simplest things that require the most skill, yet, once mastered, make your foundation as solid as a rock and stable enough to build on. Think about how many times the ponytail comes into play in session work, stage demos, up-dos and education, not to mention behind the chair. Share this knowledge with your guests and they will repay you with loyalty.

Increase Retail Sales with Features and Benefits
Want to increase retail sales? Geneva Cowen, Artistic Director for Sam Villa, suggests keeping product knowledge sharp and sales pitches short by focusing on features and benefits. 

Enter PRAVANA's Show Us Your VIVIDS Contest
It’s that time again! PRAVANA’s 4th annual Show Us Your VIVIDS Contest, where hair stylists can enter their brightest, head-turning ChromaSilk VIVIDS color creations for a chance to win an editorial-style photoshoot in Los Angeles and have their work featured as an editorial spread in a national magazine!On May 15th PRAVANA’s landing page will go live at www.pravana.com/showusyourvivids!Contest Dates:June 1st – August 31stWinner Announced:September 5thJudged By:

Two Day Editorial Workshop with Steve Elias
Escape the everyday and join award-winning hairstylist Steve Elias for this two-day hands-on workshop in San Francisco, California! This workshop will help you get your editorial career started or beef up your existing book!Where: San Francisco, CalforniaWhen: June 22 and 23, 2014To register and for more information visit steveelias.com! 

License and Registration, Please: Boom Boom's Brow Tips
Why is it important that waxing technicians are licensed aestheticians with a current license? Because, when hot wax is being applied to tender skin, clients want a pro! Owner of Boom Boom Brow Bar in NYC, Boom Boom, provides some simple tips to help you create a pleasant, painless experience for your guests:To avoid unnecessary burns or skin removal, make sure your salon uses cream-based wax. Most cream-based waxes, like Boom Boom Flash Wax, can be kept at a lower temperature to avoid accidents.

Corrective Color: Honey Ombré by Amanda Locastro
Amanda Locastro at Di Rosa Haircare was able to take her guest from vibrant red to a beautiful spring honey Ombré in one day without compromising the integrity of the hair. Locastro's go-to color was Goldwell.

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