Professional hair color brand PRAVANA recently announced Sherri Jessee as the brand's new Global Creative Advisor. Internationally renowned as one of the very best in the beauty business, Sherri’s expertise and unique creative vision will serve as a driving force behind many of the brands efforts in 2015 and beyond. 

Before heading out on Monday night in Park City during the Sundance Film Festival, Kendra Wilkinson Baskett stopped by the Keratin Complex Pop Up Salon to make sure her beautiful, golden locks looked perfect for the evening. Get the steps taken by Keratin Complex stylists to create the look, below.Get the Look:1. Kendra’s sleek movement begins with prepping the hair by combining Keratin Complex Glowtion Potion and Infusion, running the mixture through her locks on clean, damp hair.

Keratin Complex recently created a pop-up hair styling salon at the MTV Music Lodge Portrait Studio at Sundance on January 24th.Top celebrities and influencers stopped by the station on Day 1 of the renowned film festival, to get styled exclusively by Keratin Complex’s top stylists. Using the Keratin Complex Style Therapy collection, celebs were teased, tousled and braided before getting their pictures taken at the studio.

Farouk Systems, the maker of CHI, sponsored this year’s Miss Universe pageant, as well as brought together both CHI Hair Care and the Miss Universe Style Illuminate Line by CHI to work with the styling needs of nearly ninety contestants from different countries around the world.  

Bobs and braids, braids and bobs, they are both hot, so why not combine the two for a cool retro braided bob?  Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, shows how to create this look on long hair - the key is taking the time to prepare hair properly to create a solid foundation to support the shape.Retro Braided Bob

“My guest came in and asked for something BOLD, something to make her stand out and SING…she wanted something RED! I showed her options that would suit her skin tone and eye color…and when it was all over, she sang!” explains Dominique DeFrancesco, Colorist from De La Mer Salon (Bellmore, NY). Bold Red Detail A: Goldwell Developer 30 volume with Goldwell Topchic 6KG (20 mls) 6KR (15mls) 6NA (5mls for control)

American Crew has named Alyssa Brasket from The Barbers in Vancouver, WA the 2014-2015 U.S. All-Star Challenge Winner at the International Salon and Spa Expo Long Beach on Sunday, January 25th. The All-Star Challenge is an annual global competition that celebrates stylists from around the world and challenges them to create styles that are modern, expressive and embody the vision of the American Crew man.

Pravana Guest Artist Maria Santana created this gorgeous, silvery turquoise hair color. The grey-silver hue is perfectly on-trend, while the touch of turquoise adds dimension and fun to the look. Get the formula to recreate this look, below.Formula 1: 6 parts ChromaSilk 7.11 : 1 part ChromaSilk Blue Ash CorrectorFormula 2: VIVIDS SilverFormula 3: 3 parts PASTELS Blissful Blue: 1 part VIVIDS Silver[Image courtesy of Pravana]

With Valentine’s Day and the much-anticipated release of Fifty Shades of Grey right around the corner, beautyADDICTS makeup artist and educator Mariel Guay put together makeup tutorials inspired by the Three Shades of Anastasia Steele! From barely-there to full-on seductress, these are three beauty looks your clients will want to copy in and out of the bedroom.Look 1: Barely There 1. Apply PLAY Eye Shadow in Eye Candy all over the lid.

Paulina Vega was crowned Miss Universe 2015 last night in Miami, FL, taking center stage while sporting gorgeous, flowing curls created by official hair care sponsor, CHI's Julian Macias. During this year’s pageant, CHI used the global platform to launch their new product line, in collaboration with the organization, The Miss Universe Style Illuminate Hair Care Line. Tammy Mixon, Farouk Systems Global Board Artist and lead Hair Artist for Miss Universe, shares her step by step tips for how to re-create the winning Miss Universe hairstyle for your clients.

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