Behind the scenes at Alexander McQueen Spring/Summer 2013
Hair Stylist: Paul HanlonMakeup Artist: Sally Branka
Celebrity endorsements and partnerships have quickly become a go-to marketing strategy for probeauty brands both large and small.Celebrity endorsements help drive brand awareness and raise brand perception by tapping into new markets, promoting specific brand attributes and challenging preconceived notions about the brand. When high-profile celebrities are seen using a product, it can help reassure consumers about the true quality of a product. Nobody can deny the power of celebs such as Katie Holmes, Gwyneth Paltrow and Jennifer Aniston.
Behind the scenes at Burberry Prorsum Spring/Summer 2013
The Kenzo runway at Paris AW 2013 radiated pure "cool," thanks to the vision and efforts of Anthony Turner, lead stylist for Moroccanoil.
Stylist: Peter GrayMakeup Artist: Tom Pecheux
It was a sad day for the beauty and fashion industry, January 29th, 2013 when famous fashion stylist, David Widjaja, passed away.
His death shocked everyone. Not only did Widjaja inspire most people with his tasteful and exhilarating wardrobe, but he was the go-to fashion guru for many designers and celebrities from coast to coast. He traveled the world styling covers for all the big names. He was the fashion force behind many of the industry’s most beautiful and iconic photos.
Model backstage at Betsey Johnson wears custom Morgan Taylor nail tips created by lead nail technician Michelle Class.
New polish brand Morgan Taylor Nail Lacquer made its debut at Fall/Winter Fashion Week recently, premiering a range of shades from the core collection at shows including Catherine Malandrino, Betsey Johnson, Victoria by Victoria Beckham and DSquared2.