Redken Global Creative Director Guido created a natural hairstyle adorned with black headbands to complement the modern, minimalistic collection at Akris’s Spring/Summer 2016 show. "Albert and I talked about the Akris woman and what he likes to see on the runway, which is often quite clean and minimal, and this season, it’s a very easy, light look," said Guido.
Redken's Guido explains: "It’s a bit boyish and inspired by Sade, who was an English singer in the 80s, but it’s got some height in the font and it’s kind of squared off, meaning it’s not a pulled back, round ponytail. I started by blow drying the hair very smooth using Redken’s guts 10 and shape factor 22, which I applied at the forehead and just raked through with my fingers because it’s got that great hold and adds a little bit of lift.
To create a truly couture hairstyle for the runway at Alexander McQueen’s Spring/Summer 2016 show, Redken Global Creative Director Guido used a needle and thread to sew the models’ hair into beautiful, romantic updos. "This season, Sarah [Burton] wanted a look that was very touchable and real, but I couldn’t leave the hair too real because we needed to find a way to still make it very McQueen," said Guido. "I thought about putting fabric into a sewing machine and then pulling it out again.
Music and the collection’s mashup of pop art color and rock ‘n’ roll edge was the creative inspiration for the high impact, multi-textured style hair look at ACNE’s SS16 Paris Fashion Week Show. “We’ve taken lots of different musical influences including one of my rock ‘n’ roll idols, Lemmy from Motorhead. The look blends the raw power of rock a sci-fi inspired techno fringe – it’s a real tour de force,” said Wella Professionals Global Creative Director Eugene Souleiman. “Our message is very strong and pure.
For the 8th Annual Supima Design Competition during Paris Fashion Week, the cotton brand showed winning looks from students of top design schools. Inspired by the unique pairing of cotton-made evening wear, Aveda Guest Artist Jon Reyman created a youthful and wearable style. “This flower petal-shaped knot is fanned out for an edgy, but refined look,” Reyman says. “Showing in the heart of Paris, I wanted the hair to be high-fashion and fun.”
To embrace the individuality of the girls at Loewe’s Spring/Summer 2016 show, Redken Global Creative Director Guido used Redken’s satinwear 02 prepping blow-dry lotion to enhance each girl’s hair texture before creating a custom, natural style. "The hair at Loewe is very individual – it’s all about the girls’ personalities," said Guido. "Some have their hair back, some have it down and natural. I prepped the hair with Redken’s satinwear 02 and water and then rough blow dried the hair to keep the natural texture, which gives that luxurious, rich finish.”
Editorial and runway stylist Jorge Luis, Creative Director of the Prive Salon, created beautiful, soft and feminine styles with a futuristic touch at the Son Jung Wan Spring 2016 Collection. Long ponytails were tied high and artfully swept forward, shaped and pulled to the side to create faux-bangs. Jorge Luis finished the looks with a subtle silver ribbon band (tied at the nape) to accent the jewel and metallic tones in the collection. Get the Look:
Balancing boyish masculinity with feminine charm, Redken Global Creative Director Guido sculpted an easy-feeling French twist for the runway at Lanvin’s Spring/Summer 2016 show. "The look at Lanvin is always about funky character and ease," said Guido. "The messy twist this season is very boyish and masculine, but the bow in the back adds an off-ness and ease that’s very Lanvin. It almost feels a little Leslie Caron.
JESSICA Cosmetics Founder, Jessica Vartoughian, recently made her Fashion Week debut, working in collaboration with designers Additional Elle + Ashley Graham, Angela Simmons, Serena Williams and Adam Levine at New York Fashion Week Spring/Summer 2016 and the KIA Style 360 event. Vartoughian created customized nail looks for each show, highlighting the latest trends in fashion and beauty.Addition Elle + Ashley Graham (not pictured)
For the MSGM Spring/Summer 2016 show at Milan Fashion Week, lead stylist and Wella Professionals Global Creative Director, Eugene Souleiman, was inspired by the effortlessly cool locks and laid-back attitudes of skater girls. "The key to this look is not to try too hard. We wanted each girl to look like she’s done her hair but she’s done it on the beach, and she hasn’t been looking in a mirror – she was outside and the wind’s blown it about so it’s disheveled and imperfect but in a really beautiful way,” said Souleiman.