The electrifying energy of the iHeartRadio Awards was not just confined to the music and performances but also extended to the red carpet.
Three exceptional artists – Latto, Ice Spice, and Doechii – commanded attention with their stunning hairstyles, all created using the As I Am Rosemary Collection.
Latto
Ashanti Lation (@viphair_ashanti), the visionary hairstylist behind Latto's striking look, shared insights into the styling journey. Latto's extensions were prepped using As I Am's Rosemary Shampoo & Conditioner, laying the groundwork for a flawless canvas. With precision and creativity, Ashanti sculpted Latto's edges using As I Am's Styling Mousse, accentuating a side part that framed her face. As the crowning touch, As I Am's Rosemary Edge Control and Rosemary Oil were applied to finish the look.
Ice Spice
Dijah (@dijahslayy), a master of curls, embraced the natural beauty of Ice Spice's hair with a captivating curly style. Beginning with As I Am's Rosemary Shampoo & Conditioner, Dijah infused moisture and strength into Ice Spice's locks, preparing them for the styling process. The defining moment came with the application of As I Am's Rosemary Mousse, enhancing curls and imparting a lustrous shine.
Doechii
Malcolm Marquez (@malcolm.marquez), renowned for his expertise in hair hydration and scalp care, worked his magic on Doechii, transforming her look with the nourishing properties of the As I Am Rosemary Collection. Malcolm's meticulous approach began with the hydrating effects of Rosemary Water, followed by the replenishing benefits of Rosemary Oil, ensuring both hair and scalp received the attention they deserved. As the final flourish, As I Am's Rosemary Edge Control and Rosemary Oil were expertly utilized, resulting in a sleek and polished finish.
