Paul Mitchell Launches New Neon Line

Paul Mitchell recently announced the launch of its teen-geared line, Neon, designed to offer a wide range of looks that encourage teen girls to embrace their individuality. Infused with natural sugar, Neon products are a little sassy and a little sweet, and include:

• Sugar Cleanse Wash + Prep shampoo
• Sugar Rinse Detangle + Hydrate conditioner
• Sugar Cream Sleek + Sculpted smoothing cream
• Sugar Confection Hold + Control working spray
• Sugar Twist Piecey + Beachy tousle cream
• Sugar Spray Texture + Body texture spray

In keeping with the brand's mission of giving back, the Neon campaign will focus on anti-bullying, a highly relevant and personal cause for Neon's target demographic of 15 to 20-year-olds. Each month, Neon will support the message of a different anti-bullying organization with posts on Neon social media channels and on the #NeonChicks social media accounts, further supporting the causes of positive self-image and the beauty of being unique.

We had the chance to speak with Neon's Vlogger spokesperson Dytto! Hear what she had to say about Neon and its message!