Paris Fashion Week: Cross-Cultural Styles at Valentino

Image: Stas May for Redken

Redken Global Creative Director Guido achieved an intricate, eclectic hairstyle to complement Valentino’s Spring/Summer 2016 collection, which drew inspiration from many different cultures. "The look at Valentino this season is very cross-cultural. The clothes have some tribal inspiration, so the hair has that feeling as well, but in a way that’s still very Valentino with the softness around the face and ears," said Guido. "It’s a bit influenced by the 60’s and 70’s when girls used to travel and they would bring back inspiration from other places and cultures, which is kind of an eclectic way of styling yourself. The hair almost has a Grecian feel to it as well.  

"Redken’s braid aid 03 is my main product, which I used to create the cornrow twists, and then I used Redken’s triple take 32 hairspray to finish the style and hold everything in place. The silhouette elongates the neck, which is a bit Egyptian and very elegant and attractive."

Image: Stas May for Redken

Get the Look:

  1. Prep hair extensions. Create dreadlocks by saturating hair with guts 10 volumizing spray-foam followed by triple take 32 extreme high-hold hairspray and twisting the hair.
  2. Start with dry, straight hair.
  3. Work a nickel-size amount of Redken braid aid 08 defining braid lotion throughout hair, focusing on the roots.
  4. Section by section, twist hair back into small cornrows toward the center of the head, securing with small elastics. Leave two small pieces of hair out near the ears.
  5. Gather hair and twist into a high chignon, securing with hair pins.
  6. Place extensions into the ponytail and pin the dreadlocks around the bun, leaving a few random pieces hanging.
  7. Finish with a thorough spray of Redken triple take 32 extreme high-hold hairspray all over to keep the style in place.
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