NYFW SS 2016: Precise Perfection at DEMOO PARKCHOONMOO

John M. Craig for René Furterer

The DEMOO PARKCHOONMOO S/S 2016 collection, presented by designer Demi Park, was all about striking the perfect balance - a balance between the edgy and the ethereal, the masculine and feminine, and a fusion of architectural yet artistic pieces. With inspiration drawn from Korean symbolism, the collection featured dramatic contrasts of black and white, bold reds and blues, floaty fabrics and asymmetric lines and shapes.

In keeping with the idea of structure and contrast, lead stylist Rita Marmor of Streeters created a highly sculptured hair shape: a shiny, sleek, precisely polished ponytail. In directing her team on how to achieve the look, Rita said, "It's all about precision. What we need is perfect parting, beautiful framing of the face and a low ponytail." This graphic approach to styling was complemented by a dramatic brush of white body makeup along the parting of the hair for the last 13 models striding down the runway.

John M. Craig for René Furterer

Get the Look:

  1. Says Rita, "I start on clean, dry hair, using a fine-tooth rattail comb to make a perfect, low side part. We still need side partings even for girls with shorter hair.
  2. "To prep the hair for styling, I dispense a small amount of René Furterer VEGETAL MOUSSE in the palm of my hand and take a small amount to smooth over top of the head. You don't need a lot - just enough to dampen the hair. Then I comb the mousse through the hair with the rattail comb. At the crown, one at a time, I lift sections and apply the mousse at the roots, again carefully combing through.
  3.  "Next, I bring hair on the high side of the part across the forehead on a clean angle, pressing the hair with my hands as I'm combing. This clean sweep of hair has to be really, really smooth. When I'm combing I'm constantly pressing the hair, repeating combing and pressing. I clip the hair with dent-free clips above the ear on each side of the part. When you mark hair this way you don't lose your line. The hair above the ponytail must be smooth and tight to the head.
  4. "Next, to give the hair a smooth finish, I blow-dry the hair, pointing the nozzle of the dryer down. This keeps hair going in the direction you want. For the lengths, I use the Popular Mixture Mason Pearson Brush (which is a mix of nylon and boar bristles) as I blow-dry, directing the hair into the brush, and then switch to using the fine-tooth rattail comb.
  5. "During the blowout, I lightly spray hair with René Furterer VEGETAL FINISHING SPRAY, and continue combing and blow-drying. Once hair is dry, I gather the lengths into a low ponytail and wrap a length of stretchy black cord around the base of the ponytail to secure it.
  6. "The next important step is flat-ironing the ponytail. To keep the hair perfectly smooth, before flat-ironing I spray narrow sections with René Furterer GLOSSING SPRAY. I love this product, the way it goes right into the hair. Remember that when you flat-iron you want to keep the pony narrow.
  7. "After flat-ironing, I take a strip of shiny black patent leather that I've pre-cut and customized with double-stick tape on one side. I wrap the strip once around the black cord that is securing the ponytail, and if needed, trim any excess material after the cord is covered. Next, I move about halfway down the ponytail, tie it with another length of stretchy black cord, and wrap it with another piece of the black patent leather.
  8.  "Next, I spray a little GLOSSING SPRAY into the palms of my hands, smooth them over the surface of the hair, and then give hair an all-over misting of VEGETAL FINISHING SPRAY. To finesse the ponytail, I go over it again with a mini flat iron. I like the ponytail sort of natural so I might trim the very ends with a haircutting razor comb.
  9. "For the last 13 models walking in the second half of the show we add a striking finishing touch - white body makeup brushed in strategic strokes near the parting and across the top of the head. Very graphic!"

John M. Craig for René Furterer

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