Let's face it; man-scaping is taking center stage these days. It seems like everywhere you look, dude-friendly products are finding their way into a salon, shower or medicine cabinet near you. I had to witness this male-minded beauty trend first-hand, so I headed to The Shave in Beverly Hills for their Private Grand Re-Opening Party (the upscale men's grooming spot is now under the ownership of husband and wife duo Vinnie and Paula Malcom). I even coaxed my boyfriend to join me who got a kick out of hearing the high-end barber shop had even been featured on an episode of HBO's Entourage. You couldn't ignore the shop's masculine cool or old school flair (complete with vintage barber chairs) all made more appealing by a jazz band that entertained guests. Talk about a man's world!