Speaking in Code

Patrick McIvor, owner of patrick mcivor color studio and artistic director for Matrix, specializes in social media and new experiential educational formats, and he is teaching the industry how to communicate with progressive media to build business. QR Code Barcodes are a key aspect of going digital, and McIvor is spreading the word.

“This is the year for salons to go digital, an easy way to do it is by affixing QR Codes Barcodes to retail products, advertisements, promo cards, basically any materials that are associated with business…because it gives customers instant access to information on their terms, even when they are mobile.  Many people don’t even get landlines anymore, they use their smart phones for everything, including connecting with beauty services,” explains McIvor.

Check it out – when this QR Code Barcode is scanned with a smartphone, the user is transported to Patrick McIvor’s Facebook page, instantaneously.

It’s that simple! McIvor puts them on his retail products so guests can scan and get video tips on how to use the products on YouTube. He recently did a bridal expo and put a code on a handout linked to his bridal services and a recent editorial bridal shoot in a local magazine.  His ads are even tagged with QR Code Barcodes shooting guests directly to his website.  The possibilities are endless!

To read QR Code Barcodes, a QR Code Barcode reading software must be installed on the smartphone. Most applications are free – here are some of the major players: Optiscan, i-Nigma, Quickmark, Barcode Scanner, Nokia, Google Xing, SnapMaze, NeoReader, Blackberry Messenger and Upcode.

Why not speak in code with customers? There’s much more to experience!  Whether new to progressive media or already part of social networking, make 2012 the year of QR Code Barcodes and watch business explode!

[Image courtesy of Glow Communications]

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